‘Tis the season for getting excited for Christmas and many brands have done just that this month. From festive campaigns to creative rebrands and more, join us as we take a closer look at our favourite industry work launched during November in our latest Good Stuff Round-up…
Christmas Ads 2020: The best and worst
With Christmas advert season now firmly underway, we’ve seen old friends like Kevin the Carrot return for Aldi and Santa’s naughty list scrapped at Tesco.
Despite a tumultuous year, there were even a few brands who stepped out into the festive ad arena to launch their first Christmas campaign, such as O2 and Hobbycraft. Marketing Week gave their view this month on the best and worst festive ads this year. Do you agree?
Rebrand for Royal National Institute for Deaf People
After more than a decade as ‘Action on Hearing Loss’, the charity Royal National Institute for Deaf People has rebranded with a new visual identity and a revert to its previous name. Established in 1911, the charity aims to create a more inclusive society for those who are deaf or have hearing loss.
The new identity is said to focus on positivity with details that ‘celebrate diversity’, with a refined logo that takes the form of a smiley face to help ‘bring charm’. Overall, we think it works and helps reposition the charity as a warm and welcoming brand.
Virgin Money rebrand: Is it on the money?
The arrival of disruptive brands such as Monzo Banking has seen the financial industry step up its creative approach. Virgin Money has revealed a new brand identity to appear more friendly and approachable, away from the “faceless, corporate look” of other brands.
The new wordmark features a balance of curves and hard angles, allowing it to be presented stacked or horizontally whilst the bespoke typeface aims to convey Virgin Money’s “functional and pragmatic side while embodying its people-centre approach”. It’s not a drastic refresh, but it certainly adds more personality to the brand.
Avoiding “moments of distress” with Kleenex
Kleenex has launched a new line of personal hygiene products this month, including feature face masks, hand sanitisers and wipes. The packaging design for the new Proactive Care range aims to reassure consumers amid the anxiety of the pandemic.
The green colour palette is a step away from the ‘clinical blues’ and hopes to help inspire feelings of resilience and optimism. The packaging design is said to also try and “shift perceptions from buying the range as a distress purchase to a more proactive wellbeing choice”.
Make sure you pay us a visit next month, when we’ll be covering our favourite campaigns and creative projects from December.
