Develop a series of campaigns encouraging Christmas shoppers to take up NCP’s seasonal parking incentives.
Online and offline campaign delivery
Customer incentive promotion
Email incentive campaign
What we did
NCP’s partnership with 20th Century Fox, enabled us to link our campaigns with some popular big screen stars, including The Chipmunks, Turbo the snail (usually voiced by Ryan Reynolds), and the colourful cast of Rio. From concept through to delivery – both online and at city and airport locations nationwide – we communicated the offer with plenty of festive fun.
“Rawww picked up the requirements of the brief capably, proposing new recommendations over and above what was initially outlined. A high-speed turnaround to meet deadlines was key to keeping our partner happy, along with adherence to asset usage guidelines. Rawww delivered this with great customer service and energy, even when the project required late notice deliverables.”
- Senior Brand Marketing Manager - NCP
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