Create a campaign to increase visitor footfall at NCC Event’s annual Motorhome & Caravan Show and to broaden the event’s appeal to a younger demographic.
By introducing the strapline Be inspired, pinned to scenic photography of landmark UK locations, we appealed to the younger viewer’s sense of freedom and adventure and the amazing places they could experience through camping or with a leisure vehicle. We delivered the campaign using digital and print media.
“We had lots of positive feedback. The design was easy to use across all channels and we had the ability to tailor some of the deliverable as the creative was versatile.”
– The NCC Events Team