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Good Stuff.

NCC Events

Great exhibitions for leisure vehicle and camping enthusiasts

View our website design and campaign concept case study with NCC Events

The brief

Create a campaign to increase visitor footfall at NCC Event’s annual Motorhome & Caravan Show and to broaden the event’s appeal to a younger demographic.

Ingredients

Press advertising print design for NCC Events

What we did

By introducing the strapline Be inspired, pinned to scenic photography of landmark UK locations, we appealed to the younger viewer’s sense of freedom and adventure and the amazing places they could experience through camping or with a leisure vehicle. We delivered the campaign using digital and print media.

Brand strategy included a new show strapline by Rawww
Email marketing campaigns for NCC on the upcoming shows
We designed online display advertising for both shows

“We had lots of positive feedback. The design was easy to use across all channels and we had the ability to tailor some of the deliverable as the creative was versatile.”

– The NCC Events Team

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