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Good Stuff.

May 2020 Good Stuff Round-Up

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It’s been another month in lockdown, but that hasn’t hindered the industries’ ability to be creative. Discover our favourite creative campaigns, projects and rebrands launched in May in our Good Stuff Round-up…

Getting creative with a new identity for Getsafe

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Digital insurance company Getsafe uses technology and machine learning to offer digital insurance products in all lines of business. Their new logo design reflects “the moments in life when you make a mistake but it works out unexpectedly for the better”.

With its imperfect waves that are out of line and the bespoke typeface, it’s an adventurous new look. We love the bold colour palette and how the brand positioning veers away from anything too stiff or traditional, too often the case for finance-related businesses.

Understanding the updated look for Understood

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Understood is a social impact organisation which supports people with learning and thinking differences and disabilities. The rebrand provides an ‘accessible’ yet ‘dynamic’ new look for the organisation, with an updated animated logo, colour scheme and typeface.

The core of the identity is formed around the letter ‘U’ to represent “you and your world”, whilst also forming the base of the organisation’s new logo. Accessibility considerations were consistent within the rebrand, with it being extremely important the new type and visual elements could be easily understood by all.

Northzone invest in new identity

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The technology investment partnership firm Northzone has received a new logo and identity based around showcasing ‘strength of character’.

The rebrand offers quite an editorial feel and we love the elegant serif font in the new typeface. The tone of voice is also really well executed in the copy, especially on the business cards, encouraging a sense of exclusivity and luxury around the brand.

A clean rebrand for Ocean Saver

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The new ‘bold’ and ‘graphic’ visual identity for environmental cleaning brand Ocean Saver, has purposefully avoided an ‘generic’ eco-friendly tone. Ocean Saver is a range of plant-based cleaning pods that can be dissolved in water and kept in reusable spray bottles.

The brand is all about cutting down on plastic and being environmentally-friendly, however the new tone of voice adopts the role of ‘humorous activist’ aimed at being ‘positively provocative’ instead of ‘preachy’. Through cheeky copy lines and playful hand-drawn illustrations, the new look is definitely a more light-hearted approach to brand activism.

Make sure you pay us a visit next month, when we’ll be covering our favourite campaigns and creative projects from June.

 

*Image sources: 1. underconsideration.com/brandnew 2. designweek.co.uk/issues  3. underconsideration.com/brandnew  4.  designweek.co.uk
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