March was a thought-provoking and impactful month with campaigns from The Mayor of London and CPB London. Tackling some of the unspoken issues within society, these marketing campaigns struck a chord.
Join us as we take a closer look at a mix of our favourite and stand-out industry work launched last month in our latest Good Stuff Round-up…
Powerful campaign addresses male bystander behaviour
Have a word with yourself, then your mates.
The Mayor of London is tackling violence against women through a bone-chilling ad that perfectly represents misogynistic behaviour and harassment.
The ad shows a man who is out with his friends harassing a woman on her own while she waits for a taxi. What starts as the man joking, his behaviour becomes increasingly threatening. At the same time, one of his friends is aware of the violent behaviour and is confronted by his subconscious telling him to speak out.
With recent acts of violence against women escalating to devastating consequences, the campaign aims to raise awareness of misogynistic behaviour and highlight the importance of speaking out before it’s too late.
As the ad comes to an end, the line, “Have a word with yourself, then your mates” appears on screen with the hashtag, #HaveAWord with the hope to spark an important conversation.
We can’t express how thrilled we are that this campaign has come to fruition – it’s about time.
Specsavers celebrates 20 years of ‘Should’ve gone to’ with genius billboards
Specsavers has always been on top form when it comes to its marketing campaigns, and as they celebrated 20 years of its ‘Should’ve gone to Specsavers’ slogan, it was only right they commemorated this.
In true Specsavers style, simple and witty out of house billboards were put up, showing classic ‘should’ve gone to’ moments.
From a ladder plastered underneath the paper of one billboard, and another billboard advert put up sideways, the campaign generated a lot of media attention.
The “should’ve 2.0” campaign was also pushed out across radio, digital, social with a 30-second TV ad highlighting the importance of wearing the right glasses.
We expected no less from Specsavers.
International Women’s Day campaign highlights unconscious gender bias
Ad agency, CPB created a thought-provoking campaign called ‘Imagine’ to challenge the unconsciousbias of the population on International Women’s Day.
Through a series of posters put up around different locations in London, each one addresses a range of job roles followed by the question, ‘is it a man?’ or ‘is it a woman?’.
Although we might think we’ve progressed when it comes to the stereotypes within certain careers, the poster campaign makes us believe otherwise with ‘imagine a CEO, is it a man?’ and ‘imagine someone crying in the office, is it a woman?’
It might be a campaign for International Women’s Day, but it’s a message for everyday.
Argos and Pinterest team up to create a trending hotel
What you might have thought was an unlikely pairing at first, is actually a winning combination.
Curated from the high street products with influences from Pinterest’s annual trends report, the partnership has created a trending concept hotel full of the latest homeware and furniture ranges from Argos.
Located in the Town Hall Hotel in Bethnal Green, London, the exclusive hotel will be open to guests between April 2nd – 4th, with a limited number of suites available to book for an overnight stay.
With rooms dedicated to specific themes including ‘Luxe,’ ‘Play’ and ‘Nature,’ visitors will be able to step into a 3D Pinterest board, filling them with inspiration to transform their homes.
We can only describe it as an IKEA-like hotel. Either way, we think it’s a great idea!
Make sure you pay us a visit next month, when we’ll be covering our favourite campaigns and creative projects from April.
Image sources: 1) www.campaignlive.co.uk 2) www.marketingmag.com 3) www.creativereview.co.uk 4) www.thedrum.com
