Reposition Kowalah’s brand to reflect the widening scope of its online booking service as a source of background-checked sitters and childcarers and to underline its caring ethos.
Parents’ prime concern when arranging childcare is trust. We captured this with new branding featuring a ‘carer and child’ logo. We also warmed Kowalah’s website, collateral and advertising using a vibrant palette, evocative photography and a friendly copytone. Social media further reinforced the transformation.
“The Kowalah brand needed to balance the fine line between safely caring for children and a modern technology business. Rawww were able to craft three strong brand directions that reflected this balance, and one that really stood out and became the Kowalah brand in use today.”
– Director, Kowalah