Reposition Kowalah’s brand to reflect the widening scope of its online booking service as a source of background-checked sitters and childcarers and to underline its caring ethos.
Parents’ prime concern when arranging childcare is trust. We captured this with new branding featuring a ‘carer and child’ logo. We also warmed Kowalah’s website, collateral and advertising using a vibrant palette, evocative photography and a friendly copytone. Social media further reinforced the transformation.
- Director, Kowalah