Kevin Page Oriental Art, award-winning dealers in Chinese and Japanese antiques and fine art, wanted to refresh their brand and website design to better reflect the business as experts in oriental art.
Kevin Page opened his first gallery in the world-renowned Camden Passage (Islington, London) in 1968 and has since gone on to become one of the leading and most-respected dealers of Chinese and Japanese fine art and antiques in the United Kingdom. The business approached Rawww to help reposition the Kevin Page Oriental Art brand, to become the ‘go to people’ in the oriental antiques market.
Kevin Page wanted to give more meaning to their logo design, with a deeper symbolism of the market sector they specialise in. It was important the new logo was simple, worked across various assets, and seamlessly blended the marriage of both traditional meaning and modern design.
We wanted to bring in the concept of a Japanese ‘Mon’ into the logo design. Mon are normally circular in form, similar to a stylised coat of arms, and are popular in Japan. We then tied in key symbolic elements into the design, such as a wave which illustrates resilience, strength and power. It also has personal meaning for Kevin Page, when in 2017 the London-based antiques shop survived a severe flood and irreparable damage to collections.
To feature the Chinese antique element of the business, we added a dragon claw into the wave to represent the connotations of strength and good luck. Combining these meanings together resulted in a powerful, symbolic logo design for Kevin Page Oriental Art. As part of the branding refresh and new logo design, we also supplied Kevin Page with an updated style guide to ensure any brand communication in the future was consistent.
With a popular antiques shop in Islington, Kevin Page wanted to expand the business’s potential by promoting their collections online as well. It was also an opportunity to tell the brand story and showcase other services available from Kevin Page Oriental Art. This included promoting valuation services, loans of collection pieces and expert comment for media interviews.
With nine collections available, the new website design gave Kevin Page a platform to promote new arrivals or featured items. Visitors can now find out more information about the history of each antique, browsing collections by filters such as country of origin, style and material to attract buyers who work in niche markets.
Trading for half a century, Kevin Page Oriental Art had a rich history that we brought to life through a timeline using real family photos on the ‘Our Story’ page. With the shop’s location in Camden Passage, previously home to the The Mall Antiques Arcade which in the 1960’s had 350 dealers, the history of the local area and antiques is also explored more on the website.
We developed a ‘Private Room’ as part of the website design, where visitors could sign up to have exclusive access to some of Kevin Page’s best and most interesting pieces. Private Room members also benefit from being amongst the first to see some of their latest additions before they go on general sale.
The new logo and website design for Kevin Page by Rawww, empowers the brand to promote their collections, services and expertise in the Chinese and Japanese antiques market to potential customers.