Established in 2009, PayAsUGym is an online and mobile marketplace that offers users discounts and flexible access to more than 2,800 fitness venues across the UK. The company recently created a fresh identity including a new brand name, logo and strapline.
The new look moves away from the old ‘budget and generic’ branding to position the company as offering a more unique and high-quality service. The name ‘Hussle’ is also bold, catchy and ties in nicely with the bright, vivid colours used in the new branding.
In June, the idea of sound being used to create brand association was a topic much talked about. We referenced this article by The Drum who explored the rise in audio identities and how businesses can incorporate the idea into their creative strategies. It’s definitely worth a read if you’re looking to understand why audio identities are becoming a thing and how they can work well for a business.
After a 2017 YouGov survey found that only 55% of British people trust banks, many have rethought their brand positioning and identity in a bid to connect more with customers. Santander were no exception and recently transformed their visual identity for the 21st century.
With a new typeface, logo and changes to the type of photographs used in marketing materials, Santander have struck a good balance of refreshing their branding to create a more modern and friendly appearance, whilst still being recognisable.
In the month where the Spice Girls completed their UK comeback tour, Kate Moross spoke about her inspiration and art direction for the visuals she created for the tour and promotional content.
By using a bold, capitalised typeface and bright eye-catching colours, Kate wanted to create a perfect mix of nostalgia surrounding the band and still connect with modern day fans. The design of the tickets, merchandise and posters all included hidden elements that referenced previous Spice Girls moments that super fans would be able to spot.
Make sure you pay us a visit next month, when we’ll be covering our favourite campaigns and creative projects from July.