June was packed with fun and seasonal campaigns and rebrands, from GSK’s bold rebrand to Wimbledon’s powerful animated campaign.
Join us as we unpack our favourite creative marketing pieces during June in our latest Good Stuff round-up.
GSK’s rebrand
British healthcare company GSK have revealed their new rebrand, in line with them revisiting their biopharma ambitions. The rebrand includes an updated logo, bespoke typeface and motion assets. Their rebrand has been relatively gradual, in May they changed their name from GlaxoSmithKline to GSK and earlier in the year they announced that their consumer-facing products will now be housed under a separate brand entitled Haleon.
GSK’s CEO Emma Walmsley said “GSK will now be purely focused on biopharma innovation, as we move towards our most significant corporate change in 20 years.”
The rebrand is inspired by the human immune system, and they wanted to create an identity for the brand that felt innovative and warm, which can be pretty tricky to do within the pharmaceutical industry. The new imagery used for the rebrand includes curved forms to reflect the adaptability of the human immune system and the adaptable nature of their brand too. With their name now in uppercase rather than lowercase and their logo shape being altered to fit the rest of their biopharma innovation.
Their rebrand comes at a great time with the purpose behind it being to break into the biopharma industry.
Better be ready for summer with Boots
The British health and beauty retailer and pharmacy chain, Boots, released their new summer ad. With the messaging being, ‘Summer Better Be Ready.’
The ad promotes their unmissable new deals and exclusive summer products that will see you through festival season, nights out and even holidays away. It’s a feel good ad, that anticipates everything you’ll need to get through summer, tying in with the idea that you’ll be so prepared with all of Boots’ goodies, that summer needs to be ready for you.
Wimbledon’s powerful campaign
This month Wimbledon released a powerful animated campaign, ‘The Stage Awaits’, which looks at celebrating The Championships 2022 and 100 years of Centre Court.
The animation focuses on three Wimbledon fans who are inspired by the thrill of tennis, celebrating the sport and the Club’s Grounds. It essentially highlights the magic of Wimbledon which many viewers will be able to relate to. We follow the fans on their journey and witness the excitement of The Championships through their eyes, paying tribute to all the legends that have made the sport what it is today, both past and present. The campaign makes a point of envisioning the next 100 years and how much more magic there is to experience that players and fans can look forward to and experience together.
Alexandra Willis, Communications and Marketing Director at Wimbledon, commented: “Our aspiration in proudly celebrating the centenary of this iconic sporting arena was not just to look back at all the champions Centre Court has crowned, but to look forward to the future, driving excitement and anticipation for this year’s Championships in particular.”
We share our good stuff round-up every month, so make sure you come back next month to see what caught our attention within the creative marketing industry.
