As lockdown measures have started to ease over the last month, it’s been great to see more creative projects launched within the industry. Discover our favourite creative campaigns and rebrands published during June in our Good Stuff Round-up…
After the killing of George Floyd and the outbreak of protests across the US and the UK, many designers have used creativity and social media as a platform to help spread important messages during the global protest movements.
Through sharing their designs, artists (regardless of the size of their Instagram following) have been able to share their work to “create something impactful, carry a message and create conversation”. Design Week has collated just a few of the thousands of creations designed in support of Black Lives Matter.
Founded in 1840, lock maker Yale launched their new identity in June to coincide with the brand’s 180th anniversary. With an extensive range of traditional security products and smart living products, Yale wanted a new brand identity and strategy that better reflected its offering to consumers.
The refreshed visual identity is centred around its distinctive sun-shaped logo with a colour palette of gradients inspired by sunlight. It also features new UX, motion and sonic branding and a bespoke typeface by Jeremy Tankard. We think the rebrand is a good mix of history, modernity and warmth.
Vancouver’s North Shore Tourism Association is a destination marketing organisation representing three municipalities: The District of West Vancouver, The District of North Vancouver, and the City of North Vancouver. The North Shore’s new rebrand uses a unique staggered typographic logo that we love, and a natural, earthy colour palette inspired by the region’s heritage and closeness to nature.
The updated look immediately brings more of an ‘outdoorsy’ feel to the branding, although we’re not 100% convinced on the over mix of fonts…including the use of warped headlines.
Badoo, established in 2006, is the largest social discovery network in the world aiming to ‘provide the best technology for people to meet’. The brand wanted to refresh their logo, stating their old identity wasn’t distinctive enough and lacked an emotional touch.
Badoo’s new look is a successful rework of their old brand, designed to evoke positive emotions with a more human and welcoming logo design. We love the introduction of a smile into the logo’s heart to create a brand-specific graphic for Badoo along with the introduction of a softer colour palette.
Make sure you pay us a visit next month, when we’ll be covering our favourite campaigns and creative projects from July.