The charity Action for Children, which offers almost 500 services across the UK, went public with their new brand identity last month. The new look coincided with the organisation’s 150th anniversary this year and was positioned around the concept ‘we are family’.
A new conversational, friendlier tone of voice was adopted and the brand expanded their colour palette from just red to also include yellow – selected to represent ‘hope’. We think the new rebrand is warmer, more eye-catching and easily identifiable.
July saw the return of the hotly anticipated Wimbledon Championships. Before the new tournament, the branding was thought of as outdated, too corporate and targeting a ‘privileged’ audience. The brand struggled to have a united tone of voice, as it seemed to vary on each marketing platform. The refresh hoped to pull together a more consistent, approachable voice with a marketing campaign focusing around the idea: ‘The story continues’.
Spotify Premium’s new global campaign had to work seamlessly across their 72 markets. Illustrations work well as they’re able to translate and connect easily with various target audiences. The brand called upon the help of artists to bring the campaign to life through a series of videos and quirky animations with gender neutral characters.
The idea behind the campaign was to represent our changing moods when we listen to music through the illustrated characters. We love the vibrant colour palette for the campaign, and thought this interview with the illustrators over on CreativeBoom was particularly interesting.
In a bid to highlight the range of technology services the business offers, BT Group has rebranded following a three-and-a-half year project. With a bolder logotype, new succinct icon suite and stronger colour palette (previously people thought the brand was blue instead of purple), the refresh will be rolled out across all touchpoints.
We think the new rebrand will help with BT’s positioning in the industry and also allow customers to recognise the business across different markets.
Make sure you pay us a visit next month, when we’ll be covering our favourite campaigns and creative projects from August.