This month we take a look at campaigns and rebrands that stood out to us. From holidays to software, there really was a variety of fresh brand identities and marketing campaigns that caught our attention to kick-start 2023.
Join us as we discuss the Good Stuff that came out of January.
Center Parcs Europe meet the great outdoors with new brand identity
Well-loved holiday makers, Center Parcs have branched out with a new nature-inspired brand identity. With the help of DesignStudio, the rebrand of Center Parcs Europe has provided the company with a new brand story to ‘change perceptions and evolve the brand’ as part of their aims to target new audiences.
After some extensive research into Center Parcs Europe’s brand personality, they were able to retrace their branding steps. Coming to terms with the idea that the ‘man plus nature’ concept was their origin, they wanted their branding to be more representative of this. With aims to combine the trilogy of their brand name, nature and humans, their updated logo really highlights this through its use of circular joints and updated colour system, using warm and natural colours which move away from the previous statement green once used.
As illustration lovers, Center Parcs’ illustrative approach throughout the project injects real personality into the brand, using figures and illustrations that represent communities of all ages and races, inviting all outdoor holiday lovers to enjoy a Center Parcs experience. As part of their new identity, bespoke photography is paired perfectly alongside their illustrations, featuring everything Center Parcs has to offer – from the outdoor fun, to the relaxing atmosphere.
Climate tech-startup Amphico tie in nature and fashion with new outdoor wear
Made for the great outdoors, climate-tech company Amphico aims to make their unique outdoor wear climate conscious with the use of innovative materials.
Placing science and fashion hand in hand, founder, Jun Kamei, was attracted to the use of the structure of a lotus leaf to manufacture their 100% recyclable, breathable and waterproof clothing. Paying close attention to the use of their lotus leaf materials, the Amphico logo also reflects the nature of this, using fluidity and ‘ripples’ to mimic both the leaf, mountain range and water.
With help from agency How&How, the relationship between textiles and nature is demonstrated throughout the brand launch, with close-up snapshots of the fabrics that correlate with mother nature herself. Alongside this, their vibrantly animated website creates a true representation of the brand, using clean, fluid and infographic features to show off their proud brand identity.
For an ever growing, sustainability-conscious world, Amphico hopes to shed light on the importance of their sustainable clothing, and we love what they’ve done to break into the market. Clearly, others have too as they recently won a Terra Carta Design Lab award for their new outdoor wear. Have you seen it yet?
OnePLM celebrate 25 years with latest competition campaign
Leading Siemens software provider, OnePLM, decided to give back during their 25 year anniversary celebration.
Based on an extravagant prize draw, they decided to give away 25 prizes over a five week period, with giveaways of their Siemens software portfolio to entice customers. Spectacular prizes such as coffee makers, home appliances and electric scooters were up for grabs in the prize draw.
With the help of us here at Rawww, we created a competition microsite for the competition to be orchestrated by the client. The microsite showcased the available prizes, allowing people to check the winners each day and enter the competition with a clear and simple form.
With a play upon their original branding, we created a special 25 year logo to distinguish the campaign, which was displayed on all marketing platforms.
We loved celebrating OnePLM’s legacy with their competition campaign and the competition was a huge success with over 800 entries resulting from the prize draw.
Read our case study to find out more.
We share our Good Stuff round-up every month, so make sure you come back next month to see what caught our attention within the creative marketing industry.
Image sources: 1) www.itsnicethat.com 2) www.designweek.co.uk