January is always a popular time for new campaign launches or fresh rebrand reveals. Join us as we take a closer look at our favourite industry work during January in our latest Good Stuff Round-up…
Dyslexia-friendly e-reader aims to break barriers
The dyslexia-friendly e-reader, Leo, aimed to make “reading lists readable” by allowing users to customise a digital copy of a book by adapting text size, colour and spacing, or even watch or listen to the book being read aloud.
The free online tool acknowledges that Dyslexia is prevalent among creative people and reading lists are causing students to “doubt their ability”. Leo aims to remove those barriers, claiming to be the first online reading library dedicated to books for the creative industries.
We like the initiative and hope that students are able to use the tool to help them enter the creative industry.
Fortnum & Mason reveal window collaboration
Department store Fortnum & Mason partnered with six theatre set designers for its latest collection of window displays.
Labelled the “Joy Window Takeover”, the projects hoped to support and provide an outlet for creatives who are currently out of work as theatres remain closed due to the pandemic. Those involved with the project were each handed creative control over one window on the Piccadilly-based shop front.
After a tumultuous year for the arts, we think the initiative was an excellent idea and distraction as the news continued to remain bleak for theatre workers.
Twitter’s new identity reflects the chaos of life
In January, Twitter revealed a new visual identity consisting of refreshed imagery, typeface and animation.
While the new branding retains some of Twitter’s key design features, including its bird logo and blue colour palette, the rest of the identity is designed to feel layered and complex. The new image hopes to “fully reflect the complexity, fluidity and power of the conversations today” and will roll out over videos, posters, presentations, GIFs and banner ads as well as appearing across the platform.
It will be interesting to see if the social media platform does truly come across as “intentionally imperfect”.
Make sure you pay us a visit next month, when we’ll be covering our favourite campaigns and creative projects from February.
