Having built a reputation as a popular pan-European airline, it was time for easyJet to not only provide holiday makers with the means to get to their destinations, but also inspire more travel options, and better highlight their range of routes and countries available.
At the heart of easyJet’s new InspireMe tool was the desire to make travel and holiday booking exciting again. Operating over 600 routes, with 200 airbuses and aircrafts in more than 30 countries, the possibilities are endless.
To inspire holiday makers the tool gives detailed breakdowns of countries, the best routes to take in order to explore new locations, and all the great things each place has to offer, making booking flights a little more inspiring.
Well known for their ‘easy’ booking experience, easyJet needed to ensure their new InspireMe tool was seamless in line with their brand. We helped shape the customer journey, effectively communicating the ease of booking that appealed to a wide range of holiday makers.
– Head of Marketing, easyJet
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