increase in new users
page views per year
annual website conversions
Coombe Abbey, a historic four-star hotel, wanted to reposition the brand as a ‘destination’ for everyone, promoting the wide variety of things to do. From medieval events, to the 500-acre country park, and the new Go Ape tree tops adventure, the website needed to encompass all the activities and experiences available for visitors and guests to enjoy.
To satisfy user intent, the new content-led website had to be easy to navigate and provide a more modern and holistic approach in presenting everything there is to do at Coombe Abbey, putting the venue on the map nationally as a standout destination.
To ensure visitors to the website were able to quickly find relevant information, we created a bespoke Inspire Me tool, to allow users to tailor their perfect visit to their own interests. Whether they’re looking for a romantic weekend away for two or a unique family experience.
To encourage more direct bookings, we integrated multiple online booking systems, making the booking experience seamless and consistent. The Coombe Abbey shop was also updated, offering customers the chance to purchase merchandise, gift vouchers, event tickets and the on-site florist products in one centralised place without having to leave the website.
To attract more families to the hotel, Coombe Abbey developed new family-orientated packages. We provided branding support for the new sub-brand ‘Coombe Families’ and created a ‘Coombe Family Magic’ style guide, informing how to consistently use the new sub-brand digital assets on the website and social media.
We also conducted a photoshoot for the hospitality brand, to capture the hotel and park in its best light. This provided their marketing team with a bank of images that they have been able to use across a variety of platforms.
– Managing Director, Coombe Abbey
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