How design agencies are using AI | Rawww

How design agencies are using AI

Lewis Holloway
Head of Design
Tuesday, July 9, 2024

In recent years, artificial intelligence (AI) has become a buzzword across various industries, promising to revolutionise processes and capabilities. And, in design, AI has also made significant strides, offering new possibilities and efficiencies. In this blog, we’ll be looking at how agencies are using AI, the practical applications, and its usage and benefits, including:

Idea generation and visualisation

Art direction and mood boards 


Human intervention

Idea generation and visualisation 

One of the key ways on how agencies are using AI is for idea generation and visualisation. Generative AI tools provide agencies with the ability to kickstart their creative processes and communicate ideas visually to clients. 

As a creative agency, we’ve used Generative AI in one of our recent LGMC projects, as both an ideation tool and for art direction and visualisation purposes. The AI-powered tool helped us generate a wide range of visual concepts, enabling us to explore various possibilities that matched the original brief.

Art direction and mood boards 

AI also plays a significant role in art direction and the creation of mood boards, when it comes to looking at how agencies are using AI. By leveraging AI, design agencies can generate images that align with the desired artistic direction, giving clients a preview of the final outcome before investing resources into production. 

When working on certain brand’s and projects, we’ve found that relying solely on limited stock photography often constrains our ideas. However, with the assistance of AI, we’ve been able to express our creative concepts more effectively, providing clients with a clearer vision of the end result.


Generative AI tools are particularly useful for storyboarding, allowing designers to visualise their ideas and experiment with different elements such as camera angles, characters, and environments. 

By using AI in the storyboarding process, design agencies can explore alternative options and refine their narratives before going into the actual production phase. This not only saves time, but also opens up new possibilities for creativity and innovation.

The importance of human intervention 

While AI offers numerous advantages in the creative process, and specifically for design agencies, it is essential to recognise the importance of human intervention. AI can expedite tasks and augment creative talent, but it cannot replace the ingenuity and emotional appeal brought by human creativity. Therefore, we recommend viewing AI as a tool that enhances, rather than replaces, human creativity. 

Agencies should embrace AI for its thoughtful integration into their workflows. By leveraging AI as a tool, agencies can streamline processes, generate fresh ideas, and enhance the overall quality of their work. However, it is crucial to maintain a balance between AI and human creativity, ensuring that the final output reflects the unique perspectives and artistic vision of the designers. 

When it comes to how agencies are using AI and its commercial usage, agencies can certainly use this tool to enhance their creative processes and strategies to deliver great results. By recognising the benefits and limitations of these tools, you can make informed decisions about how and where is best to incorporate these AI technologies. 

Found this interesting? Discover how you can use AI to manage your brand’s online reputation in our blog.  


Why is human intervention important despite AI advancements in design?
Put simply, AI is a great tool to help speed up processes, but it needs professional input from humans, as it lacks the emotional intelligence, so far, to produce a perfect end result.

How can design agencies effectively integrate AI into their workflows?
From streamlining processes, generating fresh ideas, and enhance overall work quality, you can incorporate AI into your workflows pretty easily.

How can AI be utilised commercially by design agencies?
Design agencies can use AI to enhance creative processes and strategies. Recognising the benefits and limitations of AI tools enables agencies to make informed decisions about their incorporation into workflows and projects.

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