How much did Booking.com take from you last month?

Most hotels hand up to 20% of every booking to the OTAs. We help you take it back. As the outsourced marketing team behind Coombe Abbey, Eden Hotel Collection and Aimbridge properties.

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"Rawww have been incredibly helpful and supportive on all the projects we have worked on together. The team are all very friendly and professional, I would highly recommend them for anyone looking for a digital creative agency with PPC expertise."

– Marketing Manager, Coombe Abbey

The team hotels call to take bookings back

Direct booking specialists

We've spent 20 years helping hotels shift revenue out of OTA commission and into their own booking engines. SEO, paid media, email and websites.

An extension of your team

Whether you need one channel covered, maternity leave bridged, or a full outsourced marketing department, our team plugs into yours.

Numbers your GM will respect

We report in bookings and revenue, not impressions and likes. Coombe Abbey grew bookings 30%. Bovey Castle grew purchases 25%.

How we drive direct bookings

Digital strategy

A clear plan for shifting revenue away from the OTAs and into your own booking engine. We find where guests drop out of your funnel and fix it.

Paid campaigns

Google and Meta ads built around your real calendar: stays, weddings, events, Christmas. Every campaign tracked back to bookings.

Social media support

Social that sells rooms and tables, not just pretty grids. Content planned around your offers, your seasonality and your audience.

Email marketing

Your guest database is the cheapest revenue you own. We build automated campaigns that turn one-time guests into repeat direct bookers.

Website optimisation

If your site is slow, dated or invisible in Google and AI search results, you're paying the OTAs for guests you should own. We fix the leaks.

Content creation

Photography, video and content that makes someone choose your property over the chain down the road. Built to convert, not just to look good.

Free guide: 12 reasons hotel websites lose direct bookings

Most hotel sites leak bookings in the same dozen places. This guide shows you where, with quick fixes your team can make this week and bigger ones worth planning for. No sales pitch inside, just the checklist.

Request download

We work with

Independent hotels

You're competing with chains that outspend you ten to one. We make sure every pound works harder: sharper targeting, better landing pages, more direct bookings per pound of spend.

Hotel groups

Consistency across properties without flattening what makes each one different. We support in-house teams across portfolios, from campaign delivery to full outsourced marketing.

Hotel management

You need marketing that performs across multiple owners and brands, with reporting each one understands. We work this way with Aimbridge, one of Europe's largest hotel operators.

See the results

COOMBE ABBEY

Driving results through paid ads support

Coombe Abbey sought a comprehensive paid ads strategy to enhance visibility, engagement, and bookings across its diverse offerings, including stays, corporate events, and weddings. They required a partner that understood their offer to help maximise their ROI.

30%

increase in bookings

2,000

average clicks per month for stay campaign

Case study

BOVEY CASTLE

Showcasing an award-winning hotel in the heart of Devon

Creating a new website for Bovey Castle to reflect their luxury hotel experience and inspire guests to book, helping them stand out in a competitive market.

99.2%

increase in website traffic

25%

increase in purchases

Case study

TRIBE

How we made TRIBE Manchester Airport the perfect stop before take-off

Creating a distinct digital identity that drives bookings and reflects the brand’s local urban flair.

74.6%

boost in restaurant brand awareness on Google

75%+

engagement rate

Case study

BRAMLEYS

Putting Bramleys on the map as a stand-alone dining destination in Nottingham

Working with Bramleys Restaurant to increase membership and engagement by enhancing their digital presence across key platforms.

90%+

engagement rate

63%

increase in conversion rate in the first month

Case study

Your marketing team, just bigger

Curious, creative and 20 years independent, we're the extension of your marketing team that doesn't need a six-week onboarding deck. We fill the gaps, pick up the channels you can't get to, and turn lookers into bookers. Less time briefing an agency, more heads on beds.

Our culture

Find out what you're losing to the OTAs

Get Your Free Direct Booking Audit

We're often asked...

It's the core of what we do. We combine SEO, GEO, paid media, email and website optimisation to shift bookings away from OTA commission and into your own booking engine. Coombe Abbey grew bookings 30% with our paid media support.

We review where guests find you, where they book instead, and what that's costing you in commission. You get a short report covering your OTA visibility versus direct, booking funnel leaks, paid media efficiency and your presence in AI search results, with prioritised fixes. It's yours whether you work with us or not.

However you need. Some clients hand us one channel, like paid media or SEO. Others use us as a full outsourced marketing department. We also cover maternity leave and seasonal peaks without the cost or risk of a fixed hire.

Yes. Maternity cover, campaign-specific projects or extra hands for your busiest season. No long contracts required to start.

Yes. We design and build hotel websites focused on one thing: converting lookers into bookers. Bovey Castle's new site delivered a 25% increase in purchases. See our case studies.

Yes. We promote restaurants, bars, spas and event spaces through paid media, social, content and email to drive covers, footfall and event enquiries.

Independent hotels, hotel groups and hotel management companies across the UK, including Coombe Abbey, Eden Hotel Collection, Bovey Castle and Aimbridge properties.

Yes, in two ways. We use AI to handle repetitive work so senior people spend time on strategy and creative. We also optimise your hotel's visibility in AI search results, which is where a growing share of guests now start their research.

Find out what you're losing to the OTAs

The Direct Booking Audit is free, takes nothing from your team's time, and gives you a prioritised list of fixes. If we're the right fit to deliver them, great. If not, you keep the report.

Get Your Free Direct Booking Audit More about Rawww

Or call: +44 (0)24 7771 4660

Coventry & London

Coventry: Boiler House, Electric Wharf, Coventry, CV1 4JU

London: Battersea Power Station, London, SW11

+44 (0)24 7771 4660

hello@rawww.com

Site visits and property walk-rounds included

Direct line to the people doing the work

Working with hotels across the UK, from independents to Aimbridge properties

Rawww Ltd, Boiler House, Electric Wharf, Coventry, CV1 4JU