Over the next five weeks, we’ll be letting you in on key industry insight that will help plan your hotel’s bounceback marketing strategy.
First up, it’s how to refine and establish your hotel’s experience as a bespoke offering to a staycation audience.
Standing out amongst the crowd
With approximately 13,000 hotels and more than 25,000 B&Bs and guest houses in the UK, there’s tough competition to attract business in the industry.
But with the recent pandemic resulting in many holidayers choosing to travel within the UK instead of going abroad, there is a growing demand for the dream ‘staycation’.
Finding your unique selling points (USPs)
To make your brand stand out from the crowd, you’ll need to define and promote a hotel experience that will entice customers into choosing you.
What staycation experiences are only available for guests to enjoy at your hotel or in your local area?
Whether it’s your countryside location that offers solitary walks around the grounds and nearby rambling trails, or your proximity to beautiful beaches sunseekers would love, finding these key USPs will make your hotel stand apart from competitors.
Bringing sales and marketing strategies together
Once you have defined your unique staycation offering, work on intertwining these experiences into both your sales and marketing strategies.
From launching new hotel activities to offering picnic hampers or interesting dining experiences, combine your staycation USPs with exciting upsells.
However it’s no good having all these fantastic activities or opportunities for your guests to enjoy at your hotel, if nobody knows about them.
This is where creative content marketing will amplify your staycation strategy to connect and engage with your target audience.
In our latest whitepaper ‘How to get your hotel ready for reopening within the current government guidelines and COVID restrictions’, we delve deeper into how to turn your USPs into profitable promotions through strategic content creation.
Why this will benefit your hotel
Staycationers are a rapidly growing market. By embracing your unique hotel experience, you’ll be able to:
- Inform your marketing strategies
- Create content that creates intrigue
- Increase bookings
- Use targeted advertising to attract audiences
Download our free whitepaper today to get the inspiration and insight you need to identify your USPs and define a hotel experience that attracts staycationers.