Inspire more tourists to visit Hong Kong and to stay for at least five days.
User experience design
What we did
Many tourists viewed Hong Kong as an enjoyable but brief stopover rather than a destination to be experienced over a longer period. We countered this with a microsite for the Hong Kong Tourism Board that used rich content to convey the full range and depth of the Hong Kong experience. We delivered the site across the globe, working alongside local marketing managers to spread the word.
“We were looking to create a microsite to feature image-rich, engaging Hong Kong content to inspire our UK audience to explore the lesser-known areas of Hong Kong.
Rawww designed a stunning, user-friendly site that showcases our content beautifully while inviting users to explore further. Working with Rawww on this project has been an absolute pleasure – they understood the brief perfectly to deliver exactly the result we were after, and their service is always quick and helpful.
We have since replicated the site to other markets around the world with fantastic results.”
- Marketing Manager, Hong Kong Tourism UK
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