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Beacon for the Blind

Branding a fundraising campaign

branding fundraising campaign

The brief

Beacon for the Blind approached Rawww for branding support, to help them raise funds to build a new centre.

branding fundraising campaign
branding fundraising campaign

Building a brighter future

Wolverhampton-based charity Beacon for the Blind needed help in raising money to build their new centre in the city, to support the work they do with people living with sight loss to live fuller, more independent lives. When approximately 167000 people in the West Midlands were living with sight loss in 2015, a new centre would help the charity expand their services to more people.

branding fundraising campaign
branding fundraising campaign
branding fundraising campaign

Branding the campaign

To support Beacon for the Blind’s fundraising efforts, Rawww delivered a new website design, branding and the campaign concept ‘Buy a Brick’. As part of this campaign, we also branded a fleet of minibuses to get the message out to the Midlands and help drive donations.

branding fundraising campaign
branding fundraising campaign

Successful results

Beacon for the Blind were able to raise enough money to build the new centre in Wolverhampton thanks to a strong campaign idea and clear, consistent branding from Rawww.

branding fundraising campaign
Maria

Similar project in mind? speak to Maria:

hello@rawww.com
02477 714 660

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