From Adidas campaigning for greater representation to Uber’s cruising Valentine’s Day experience, February was bursting with innovative marketing.
Join us as we take a closer look at a mix of our favourite and stand-out industry work launched last month in our latest Good Stuff Round-up…
Uber push the boat out for Valentine’s Day
Seeing as February is the month of love, Uber took this opportunity to get onboard with the celebrations by offering a Valentine’s Love Boat experience.
For one evening only, Uber turned up the romance and brought an exclusive Uber Love Boat to the River Thames. Unlike any Uber ride you’ve experienced, this driver took passengers on a scenic route through the capital, taking in some of the most iconic landmarks.
What’s more, passengers were accompanied by a live string quartet, all dressed to impress in red, who set the perfect scene. Not only did the live music provide a wonderful ambience, but the choice of Britain’s top 20 love songs, passengers couldn’t go wrong.
Unlike a regular Uber, this Love Boat put on a spread of romantic snacks including chocolate heart-shaped shortbread biscuits and salted caramel cupcakes, as well as a range of alcoholic and non-alcoholic drinks.
It’s a smart move from Uber – it definitely floats our boat!
Adidas take over Tower Bridge with sportswomen statues
During February, the love for sportswomen and female activists was expressed through eight colourful statues located at Tower Bridge.
Adidas are hopeful to ‘inspire the next generation of changemakers’ with this campaign, featuring sportswomen such as footballer and CEO of Goals4Girls, Francesca Brown and basketballer, poet and activist, Asma Elbadawi.
The striking statues, in red, blue and green, were all created using a 3D scan of each woman and made from sustainably-recycled marine farmed waste plastics.
The campaign aims to get people talking and help push for greater representation of women in London – not forgetting to promote Adidas’ new sports bra collection which can be seen on each statue.
What an empowering and educational campaign from Adidas.
EE embarks on a three city tour showcasing ‘The House of Fibre’
EE set out on a mission to promote the power of its Full Fibre Max broadband with an immersive tech experience.
Taking on Liverpool, Bristol and Manchester, EE opened its doors to a Hyperconnected Townhouse and hosted a series of free to attend digitally enhanced masterclasses.
The little townhouse is kitted out with an interactive kitchen that boasts the latest smart cooking devices and a speaker offering step-by-step cooking instructions.
Even better – multiple screens and consoles make a gamer’s paradise, the house features a wellness gym complete with VR headsets, smart bikes, and a smart mirror, and so much more.
EE’s Full Fibre Max plans also offer customers the strength to connect 100 devices at once with an ultrafast gigabit connection. This means customers can stream multiple devices at the same time.
EE really is taking the frustration out of slow broadband with this campaign.
O2 captures the joy of holidaying in Roam Freely campaign
As holiday season is fast approaching and the two year disruption to travel resides, O2 encouraged holidaymakers to ‘Roam Freely’ across Europe.
O2’s iconic blue bot, Bubl sets off on a road trip, travelling to some of Europe’s top cities and snapping a series of holiday pictures by the famous landmarks.
The creative ad ends with the line, ‘The only major network that isn’t bringing back EU roaming charges for anyone. Up to 25GB’.
The dual meaning of ‘Roam’ aimed to give O2 customers the confidence to book a holiday – knowing they finally have the freedom to roam around other countries once again, and with up to 25GB of data – why wouldn’t they book?
If anything, this campaign has only made us want to go on holiday even more!
Make sure you pay us a visit next month, when we’ll be covering our favourite campaigns and creative projects from March.
Image sources: 1.) www.secretldn.com 2.) www.londist.com 3.) www.lbbonline.com 4.) www.campaignlive.co.uk