Explore twenty years of creativity, partnerships, and Good Stuff as we celebrate two decades of successful marketing campaigns at Rawww
Two decades, hundreds of successful marketing campaigns, and endless Good Stuff. As we celebrate our 20th anniversary, we’re taking a moment to look back and reflect on the incredible journey that has transformed Rawww from an ambitious startup with big ideas into the trusted creative agency we are today.
From the early days of Flash microsites and interactive maps to embracing the AI-volution as part of our modern toolkit, Rawww’s story is one of constant evolution, fearless creative ambition, and long-lasting partnerships. We’ve had the privilege of working with brands ranging from globally-recognised juggernauts such as Lastminute.com and Peugeot to innovative startups and cherished local businesses.
For us, this timeline is more than just a highlight reel. Spanning twenty years of dedication and hard work, this collection is a testament to all the relationships we’ve built, the challenges we’ve embraced and learned from, the digital innovations we’ve adapted to, and the creative solutions that have driven real results for our clients, time and time again. Each milestone represents a key moment of growth, inspiration, and change for Rawww, underscoring our commitment to delivering successful marketing campaigns that make a difference.
Join us as we revisit the highlights, reminisce on the trends and technologies of days past, celebrate the partnerships, and share the story of how Rawww became the agency we are today.
5 Years (2006-2010)
The early years of Rawww were all about energy and ambition. From a small setup with big ideas, we took on everything from flash microsites to full brand launches, building up a portfolio that mixed our creativity with our desire to start building lasting relationships.
2006 – P&O Cruises Interactive Itinerary Maps
As part of a website redesign, we created interactive itinerary maps using Flash technology to bring cruise routes to life. The six-month project was a creative challenge and a geography lesson for our Head of Design, Lewis.
2007– Channel 4 Internal Management System
We worked closely with Channel 4 to design the user interface for their internal campaign management system. The goal was to streamline workflows, improve usability, and ensure the platform met the needs of multiple departments. Our intuitive UI design helped make managing successful marketing campaigns more efficient.
2008 – TravelBag Discover South Africa Campaign
To inspire travellers to explore South Africa, we created an integrated campaign centred around a personalised fold-out map, delivered via direct mail. Each map invited recipients to discover curated experiences and hidden gems, linking to a bespoke microsite we designed and built. The digital journey encouraged exploration and ultimately drove holiday bookings through a seamless, story-led experience.
2009 – HP Internal Interface User Design
In collaboration with True Clarity, we designed the user interface for HP's internal printing systems. The focus was on creating a clean, intuitive experience that improved efficiency for global teams.
Saga Group Cruise Website Redesign
As part of a collaborative consortium with True Clarity and CX Partners, we worked on a major digital transformation project for Saga Group, a million-pound initiative to deliver cruising experience tailored to the Saga audience. Our role focused on designing a website that made planning and booking cruises intuitive, engaging and effortless for Saga's customer base.
2010 – Lastminute.com Package Holiday Campaign
We created a bold banner campaign for Lastminute.com to promote package holidays with added car hire. The creative focused on driving awareness of flexible travel options, encouraging users to bundle car hire with their getaway plans.
10 Years (2011-2015)
In our first decade, Rawww grew from a start up into a trusted creative agency. We built a talented team, delivering work for brands like Lastminute.com group, Peugeot and On the Beach.
2011 – Shire Foods Balti Pie Campaign
We brought Shire Foods' iconic Balti Pie to life through bold branding and creative storytelling, celebrating its legendary status in football stadiums across the UK. The campaign helped cement its place as a matchday favourite.
Dave Berry Men's Tailoring Brand Creation
TV and radio presenter Dave Berry approached us to develop a new men's tailoring brand that combined timeless craftsmanship with a modern edge.
Holiday Autos Global Campaign Rollout
We helped take the 'Wheels' character global, creating a suite of creative assets used by over 15 local marketing managers. The result was a fun, consistent campaign that kept messaging on-brand across multiple international markets.
2012 – Motaquip Motawise Magazine
We created Motawise, a branded magazine designed to bring the latest car parts news and product updates to independent garages across the UK. Clear, informative and well-designed, it helped strengthen Motaquip's voice within the aftermarket community.
2013 – CMC 'Let's Rock the Boat' Campaign
We developed the playful 'Let's Rock the Boat' campaign to drive app downloads for CMC. Targeting commuters across London train stations, the creative used bold messaging and clever wordplay to stand out in a busy environment and encourage on-the-go engagement.
2014 – On the Beach Beach Locator Interface
We designed and built a beach locator tool to help users find their perfect stretch of sand.
Peugeot 308 Pop-Up Dealership Experience
In just 5 weeks, we delivered a set of interactive screens for a pop-up dealership in Birmingham's Bullring. Designed to showcase the new 308 model, the experience let visitors explore features and book test drives on the spot, blending retail theatre with real-time engagement.
2015 – Peugeot Aftersales Portal
We created a centralised aftersales portal for Peugeot, designed to support staff training and internal communications. The platform acted as a go-to resource hub, helping teams stay informed, upskill, and ultimately improve customer retention through better service and support.
15 Years (2016-2020)
By year 15, Rawww had become a go-to agency for bold creative that gets results. We continued to grow our client base, sharpen our thinking, and expand our digital offer.
2016 – NCP Seasonal Campaigns
We developed seasonal campaigns for NCP, including a high-profile summer series in partnership with DreamWorks. Co-branded with family favourites like Alvin and the Chipmunks, Turbo, and Penguins, the successful marketing campaigns brought fun and familiarity to the brand, helping engage families and drive car park usage year after year.
ParkPass Branding and App Design
We designed the NCP ParkPass app and delivered the launch campaign, making parking simpler.
Hong Kong Tourism Microsite & Creative Support
We provided creative direction and built a vibrant microsite for Hong Kong Tourism, designed to inspire travel and showcase the city's unique energy. The campaign focused on uncovering hidden gems and authentic experiences that aligned with each featured location, giving visitors a more personal and culturally rich perspective of Hong Kong.
2017 – True Traveller Brand and Website Redesign
We've partnered with True Traveller for many years, helping build their brand through a mix of digital and print advertising in the UK.
2018 – Lovemoney Flash Website Launch
We created an engaging Flash website to promote the launch of Lovemoney, a new online resource offering everything from self-investment tips to mortgage advice. The interactive experience helped position Lovemoney as a fresh, user-friendly destination for taking control of personal finances.
2019 – TASC Rebrand & Website
We led the rebrand and website redesign for TASC, The Ambulance Staff Charity, creating a more compassionate and accessible identity that reflected their vital support work. The new website provided a clearer user journey, improved access to services, and helped strengthen TASC's connection with ambulance staff and their families across the UK.
2020 – WebBeds Rebrand & Global Website
We delivered a full rebrand and global website for WebBeds, designed to serve multiple audiences across regions. The site featured multi-user access, allowing teams to easily update investor information, recruitment opportunities and corporate content, ensuring consistency, accuracy and scalability for a growing global business.
Citizen Watches Annual Lookbook
Each year, we designed and produced the Citizen Watches Lookbook, a premium showcase of their latest collections.
Bovey Castle
Created a new website for Bovey Castle to reflect their luxury hotel experience and inspire guests to book, helping them stand out in a competitive market.
20 Years (2021-2025)
After two decades of creative growth, Rawww continues to evolve. With AI now part of our toolkit, we're exploring smarter, faster ways to deliver standout work.
2021 – DeterTech Rebrand
We led the rebrand for DeterTech, delivering a full naming exercise, new visual identity, and a modern website that positioned them as a trusted leader in intelligent security solutions.
2022 – St. Mary's Guild Digital Brand Experience
We developed a new brand identity and website for St Mary's Guild, modernising their visual presence while honouring their rich heritage and making their services more accessible to members and the wider community.
2023 – The Good Garage Scheme Campaign
We showcased how customers save money on their vehicle services, by connecting them to trusted, local garages, with a powerful marketing campaign.
2024 – Tom White Rebrand and Online Booking
We supported Tom White with marketing support, and a brand new website, as well as an integrated booking system that makes hiring a skip for commercial or domestic users quick and easy.
Eden Collection Group and Hotel Websites Redesign
We've worked with Eden Collection for many years, supporting the design and development of their hotel websites to reflect each property's unique charm, while delivering a seamless user experience that drives bookings.
2025 – AZOTEA Website Experience
We helped launch AZOTEA, a new rooftop bar experience in Leeds, elevating their brand with a new website experience that made it easy for people to book a table or event.
What a journey! Twenty years in, and we’re just getting started – the creative landscape continues to evolve at lightning speed, and we’re more excited than ever about what’s possible when bold thinking meets cutting-edge tech.
Whether you’re a small startup dreaming big, an established brand ready for transformation, or anywhere in between, we’d love to explore how we can help tell your story and achieve your goals. If twenty years has taught us anything, it’s that successful marketing campaigns happen when great ideas meet genuine partnership.
Let’s create something extraordinary together. Contact us today to discuss your next project, or explore our previous work for some inspiration.
Here’s to the next twenty years of creative excellence.
