WaterAid needed a set of digital brand guidelines to help their internal teams grow their digital profile, and ensure consistency across national and international digital channels.
WaterAid’s aim is to transform lives by providing families around the world with fresh, clean water. To ensure that their online presence reflected the great work they do, it was important the guidelines were both easy to understand and also engaging.
The charity’s new digital brand guidelines are used by both in-house marketers and external agencies. We also provided support to WaterAid’s marketing team with designing components of their website.
We successfully delivered digital brand guidelines covering all online material, equipping the WaterAid digital team with the guidance they needed for consistent digital marketing, including website components, online display, email marketing and digital screen displays. This has been essential for the brand to continue to raise online awareness.
– Digital Marketing Manager, WaterAid
© 2023 Rawww Ltd | All Rights Reserved. Company No: 05508453
