Siemens software specialist Majenta PLM recently merged with Cutting Edge in a new rebrand to become ‘OnePLM’. The team enlisted the help of Rawww to develop their new brand into an online experience.
OnePLM wanted to merge the two previous brands into one website and enlisted Rawww’s help with the online migration and new website optimisation. To ensure the digital merger went as smoothly as possible and that all the digital changes were informed, we created a brand migration strategy for OnePLM. This strategy followed us analysing both Cutting Edge and Majenta PLM’s previous websites and Google Ad accounts, before choosing the higher performing website to use for OnePLM.
The team at OnePLM also required our help with taking the brand direction forward. Working alongside OnePLM, we adapted the new brand to work online with a website refresh. This included Rawww supporting with content migration to the new website, to ensure the brand was consistent across all pages. We also revised all colouring, fonts and some of the layout designs to help make the call-to-actions stand out more.
We provided OnePLM with an updated SEO strategy following extensive keyword research, that they could implement on the new website. We also formed a Google Ads migration strategy and worked to realign all previous Google Ads for both Cutting Edge and Majenta PLM to now be suitable for the new OnePLM brand.
- OnePLM Marketing Manager
