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Good Stuff.

OnePLM

Delivering a digital refresh

Brand online experience

The brief

Siemens software specialist Majenta PLM recently merged with Cutting Edge in a new rebrand to become ‘OnePLM’. The team enlisted the help of Rawww to develop their new brand into an online experience.

Brand online experience
Brand online experience

The creative strategy

OnePLM wanted to merge the two previous brands into one website and enlisted Rawww’s help with the online migration and new website optimisation. To ensure the digital merger went as smoothly as possible and that all the digital changes were informed, we created a brand migration strategy for OnePLM. This strategy followed us analysing both Cutting Edge and Majenta PLM’s previous websites and Google Ad accounts, before choosing the higher performing website to use for OnePLM.

Brand online experience
Brand online experience
Brand online experience

Refreshing a brand website

The team at OnePLM also required our help with taking the brand direction forward. Working alongside OnePLM, we adapted the new brand to work online with a website refresh. This included Rawww supporting with content migration to the new website, to ensure the brand was consistent across all pages. We also revised all colouring, fonts and some of the layout designs to help make the call-to-actions stand out more.

Brand online experience
Brand online experience
Brand online experience
Brand online experience

Ensuring success moving forward

We provided OnePLM with an updated SEO strategy following extensive keyword research, that they could implement on the new website. We also formed a Google Ads migration strategy and worked to realign all previous Google Ads for both Cutting Edge and Majenta PLM to now be suitable for the new OnePLM brand.

Brand online experience
Brand online experience

“We’re really happy with our refreshed website from Rawww for OnePLM. The team have been supportive throughout the process and their knowledge and advice has been invaluable to help turn our new brand into an online experience”

- OnePLM Marketing Manager

Maria

Similar project in mind? speak to Maria:

hello@rawww.com
02477 714 660

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