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Eden Hotel Collection

Defining a luxury hotel collection

Eden

The brief

To strategically restructure and redesign portfolio websites for nine luxurious UK hotels and a group website, for the Eden Hotel Collection.

eden hotel collection case study

Create an award winning showcase

The Eden Hotel Collection wanted to ensure all the websites felt like a collection but also that the unique selling points and individuality of each hotel shone through to re-enforce the strapline 'Unique in character, individual in style'.

Pattern

9 hotels, 1 goal

It was important all of the new hotel websites appealed to a wider audience and increased the revenue taken from website bookings.

Discovering inspiration

Following a discovery workshop, Rawww started work developing a new structure and design for Eden’s group website focusing on encouraging users to click through to one of the Collection’s nine hotels. An inspiration tool allowed users to filter available hotels based on their interests or needs such as: spa, family or dog friendly.

Individual personality

The first hotel website redesign to be completed was the beautiful Bovey Castle in Dartmoor, which featured on Channel 5’s ‘Posh Hotels with Sally and Nigel’. We wanted to capture the character and charm of Bovey Castle, to help inspire customers visiting the website to imagine themselves staying in Dartmoor and to echo the real-life experience a customer has when walking through the hotel’s front door.

Supporting recruitment

There was also a need for the Eden Hotel Collection group website to have a dedicated ‘careers’ section that covered what life was like working at Eden, including publishing current vacancies across all hotels.

“Rawww work co-operatively and have been a vital extension to our team during redevelopment, offering feedback and intuitive advice. The management of the project has been meticulous with detailed feedback at every stage. Always friendly and approachable, Rawww led the project with obvious expertise from the initial brief through to the completion, solving problems or tricky requirements along the way. We would not hesitate to recommend this Agency.”

- Sales and Marketing Director

339%

Increase in room bookings at Bovey Castle (February 2019)

133%

Increase in search impressions on Eden Hotel Collection (April 2019)

Maria

Similar project in mind? speak to Maria:

hello@rawww.com
02477 714 660

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