To strategically restructure and redesign portfolio websites for nine luxurious UK hotels and a group website, for the Eden Hotel Collection.
The Eden Hotel Collection wanted to ensure all the websites felt like a collection but also that the unique selling points and individuality of each hotel shone through to re-enforce the strapline 'Unique in character, individual in style'.
It was important all of the new hotel websites appealed to a wider audience and increased the revenue taken from website bookings.
Following a discovery workshop, Rawww started work developing a new structure and design for Eden’s group website focusing on encouraging users to click through to one of the Collection’s nine hotels. An inspiration tool allowed users to filter available hotels based on their interests or needs such as: spa, family or dog friendly.
The first hotel website redesign to be completed was the beautiful Bovey Castle in Dartmoor, which featured on Channel 5’s ‘Posh Hotels with Sally and Nigel’. We wanted to capture the character and charm of Bovey Castle, to help inspire customers visiting the website to imagine themselves staying in Dartmoor and to echo the real-life experience a customer has when walking through the hotel’s front door.
There was also a need for the Eden Hotel Collection group website to have a dedicated ‘careers’ section that covered what life was like working at Eden, including publishing current vacancies across all hotels.
- Sales and Marketing Director
Increase in room bookings at Bovey Castle (February 2019)
Increase in search impressions on Eden Hotel Collection (April 2019)