increase in website traffic
increase in page views
increase in direct brand awareness traffic
To create a new global B2B travel brand that would connect with consumers, both locally and internationally.
As a B2B division of WebJet, a leading online travel agency in Australia and New Zealand, WebBeds has built a global portfolio of five leading B2B travel providers. They needed branding that brought five trusted travel brands under one established brand, and effectively highlighted their forward-thinking approach to travel.
The concept behind the branding for WebBeds focused on creating a visual representation of what the business is all about - hotel accommodation for the travel industry. The typography in the new logo design is curved, a subtle reference to WebBeds being ‘ahead of the curve’ in the travel industry, whilst the letter ‘B’ encompasses an abstract figure lying in a hotel bed. The curvature of the logo also influenced the bespoke suite of icons we created for WebBeds to use across marketing materials, equipping WebBeds with a complete set of branded iconography to use in the future.
With 50 offices globally and hotels in more than 12,000 destinations worldwide, WebBeds needed a website that would provide a global platform for the multiple travel companies. We used elements of the WebBed’s curve into the design, using the brand’s new suite of icons to help structure page content and highlight key USPs. Within the ‘About’ page, we designed an animated world map that users can interact with to find out information relating to the regions WebBeds cover, their hotels and distribution network. A scrollable timeline carousel captures and brings to life the journey WebBeds has been on to become the global leader it is today.
WebBeds exhibit and organise a lot of trade shows within the travel industry across the globe, and we ensured their new branding would attract the attention of any passer-by, in any country. The branding that was used for the event, made its debut at the 2018 World Travel Market trade show in London. To help WebBeds make a lasting impression following other trade shows, we created branded merchandise, which included bags, recyclable cups and mugs.
- Head of Marketing, WebBeds