Choosing the right creative agency for you can feel like a daunting task. As a business, you may have come to the point where you want to think about a rebrand. Or perhaps you need help with your marketing strategy? Either way it means choosing the right creative agency that works with you can make all the difference.
To start your search for the right agency, all you really need is a little forward thinking and by taking a few, simple steps you can find and develop a partnership that will help your business grow.
Step 1 – The Search
With so many agencies out there, how do you begin your search? A good way to start is by looking for referrals from peers. After all, if someone you know and trust uses and recommends an agency, it’s a positive first step.
If there’s a certain campaign or brand you’ve seen and loved, especially if it relates to your business, find out which agency is behind it. This doesn’t always have to mean you’re looking at big budget / big name campaigns. Look at competitor websites and their social media too; if what they’re communicating appeals to you and what you’re after, find out which agency they used as most agencies will have their details somewhere on a website they created and give them a call!
Step 2 – The Appraisal
Deciding which agencies you actually want to make contact with is another important step when it comes to choosing the right creative agency for you. One of the biggest considerations can be location, yet don’t let the fact that an agency you like the look might be miles away, put you off. With today’s modern technology, it really doesn’t matter if an agency is near or far.
Take a peek at their social media too…are their social updates interesting? Do they make you feel inspired and does their personality shine through? A good agency will also post a mix of social updates from creative, inspirational posts to their latest blog links and updates about their latest work.
Think about size. Are you looking for a bigger creative agency or a smaller boutique agency? And remember, bigger isn’t always better when it comes to choosing the right creative agency for you.
Here at Rawww, we’re proud to be a boutique agency with a fantastic mix of big and small accounts and every single account matters to us. We’re a close-knit team of creative thinkers who offer a really personal service to our clients that’s tailored around their needs.
By being boutique, we’re not bound by set processes that can often occur in a larger agency. We believe in being flexible, without any top heavy rules or a ‘one size fits all’ approach – and we have a fantastic team to deliver the results you need.
Step 3 – The Approach
Ready to meet your short list of creative agencies? Now’s the time to get in touch and really discover which creative agency is the one for you. One of the most important considerations you’ll have is that feeling of what’s important to you is also important to the agency you choose. A good agency will take the time to understand your business and be able to show you this when you meet them.
And, what about the chemistry? This can often be a make or break factor. When you meet one of your selected agencies, you’ll be able to get a really good feel for who they are and who you’ll be working with should you appoint them as the creative agency for you.
Consider a pitch process meeting, where agencies will take the time to pitch who they are, what they stand for with examples of previous work and case studies. It’s important to remember though that pitches can take time and effort, especially if you want an agency to research and look at creative ideas for your business. If a creative agency charges for this time, this is understandable so don’t rule out those agencies who offer their pitch in this way.
In summary, these steps will help you when it comes to finding the right creative agency that gels with your business and your vision. Whether you’re looking for a short-term project or more long-term ones, it really is so important to find an agency that delivers the results you need.
Good luck in your search and if you’d like to know more about what we do and how we can help you with any aspect of your branding or marketing campaigns, we’d love to hear from you.