Celebrating 25 years of OnePLM with a winning competition campaign

Celebrating OnePLM's legacy in the software industry with a 25 years in business competition campaign.

Who

OnePLM are a leading software Siemens provider. Their team of software specialists are committed to digital transformation, supplying solutions and services to businesses who design and make. As Siemens PLM #1 European Partner, they have thousands of software customers, ranging from independent users all the way up to OEM’s. Their solutions, guides and services work to enhance product development, with tailored support given to businesses who embark on their digitalisation journey with OnePLM.

Why

To celebrate 25 years in business, OnePLM wanted to give back to their customer base, by giving away 25 prizes in the run up to Christmas. This competition was based on a prize draw, every day for 25 days over a five-week period. Each day they wanted to give away a product developed using the Siemens Software Portfolio (Solid Edge, NX, Teamcenter PLM, Simcenter). This included some exciting prizes including Pure Electric Scooters, premium wireless headphones, coffee makers and home appliances. There was also the added daily give away of a £125 gift e-voucher, so there were two chances to win everyday.

What

In less than a week we pulled together a competition microsite for the client to orchestrate the competition. This microsite showcased the available prizes, allowed people to check the winners each day and enter the competition with a clear and simple form.

We developed a strong campaign style for OnePLM, by refining the 25 year logo and providing a style which could be consistently used on all communications for the competition, including website assets and email marketing.