To strategically evolve the Perform Better brand and website to align with business changes as part of an ongoing process, continually enabling the flex to develop as the business grows.
Perform Better (PB) specialise in strength and conditioning, sports science and rehabilitation equipment. As the only one of its kind in the UK, we worked with the team to push their branding and position the business as a trusted, industry leader.
It was important to Perform Better that their website should equally show both their product and service offering. Rawww works with PB on an ongoing basis to clearly promote each service through informed incremental design changes, encouraging visitors to enquire to find out more or to make a shop purchase.
With clients such as Chelsea Football Club, Scottish Rugby and the University of Leeds, Perform Better needs high quality brochures to attract a high profile target audience. Rawww design and deliver 80-page product catalogues. To help encourage buying decisions we strategically consider the editorial layouts to encourage purchases inline with the PB brand style.
As a supplier of sports equipment and products, the new website allows customers to place orders directly within the website. With a well-researched SEO strategy, we delivered a user-friendly e-commerce website that made the process of searching for a product and purchasing simple for customers. We worked with the PB team to enable shoppable products via Perform Better’s Instagram platform. The team are able to promote their 690 products through social posts, helping them reach new customers and increase their revenue.
Perform Better now has an evolving and strategically-led website experience that encompasses both service and product in one, along with highlighting their industry experience. Compared to 2018, in 2019 Perform Better saw a 15% increase in online product sales whilst their website also saw a 25% uplift in traffic last year compared to the previous year.