Nationwide brand awareness
End-to-end user friendly website
Omnichannel marketing approach
As the first app of its kind in the UK, ConstructApps' new site management software needed to attract and retain the interest of SMEs, before, during and after its launch.
The primary goal was to establish a strong brand presence in the UK construction and fitout industry, communicating the app's unique features and benefits through distinctive branding, messaging and omnichannel marketing.
The new compelling brand needed to reflect the key USPs of the app, which was to allow Sole Traders and SMEs in the UK construction industry access to carry out end-to-end management all in one place.
Colourful brick illustrations are used to create the 'C' mark in the logo to bring together all the aspects of a construction project in one digital space. The bricks are then evolved into scenes across the website, supported by characters who represent the target market and their job roles.
With a solid visual brand identity, we then focused our attention on building a user-friendly website. The website serves as a hub where users can learn about the app's features, pricing plans, and even sign up for a free trial. It also provides valuable support and advice to users navigating the app and industry insight.
To drive more traffic to the website and promote the app effectively, we devised a comprehensive launch campaign strategy. From app store assets and optimisation, to email marketing, social advertising and video creation - the launch campaign successfully teased, attracted the target audience and announced the official launch of ConstructApps.
- Director of ConstructApps
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