On top of resolutions and money-saving sales, the New Year often means big changes to the industry we work in.
To ensure you and your brand keep on top of the 2016 marketing trends, we’ve put together this handy guide on what you should expect.
If you want to stay ahead of the game, start using the card layout in your designs. Inspired by Pinterest, this design presents information in snackable ‘bitesize’ pieces and is perfect for the busy, scan-reading audience of 2016. Plus, the handy rectangular shapes not only act as tidy content containers, they’re also easier to rearrange when you fancy a change.
Animated graphics were big in 2015, but this year we will be seeing more and more cinemagraphs. A cross between a photograph and a video, the moving images are produced by using a series of photographs, which are composed and fitted into sequential frames.
This year will see an increase in emphasis being put on the customer experience. Long gone are the days where brands had to simply compete over products and prices, customers now want to be wowed.
Customers like to feel as if they matter, and this can be achieved through personalised content. Utilising your data resources, you can create tailored emails and newsletters that address your customers by their names, and with product recommendations that will really speak to them.
Video is king
Written content will still be a big part of your marketing plan, but with the likes of Vine, YouTube, and Snapchat, video is set to make a big impact in 2016. In fact, it’s even predicted to overtake written content, with Google already experimenting with video ads in search results.~
Cheaper and often better, the content your brand’s fans produce are the future of social. Customers, sometimes without even realising it, will create fantastic imagery, videos, conversations and stories involving your brand or product, and because it’s real and trustworthy people are more likely to take notice.
A great example of a brand taking advantage of crowd-sourced content is Minecraft, who hardly ever spend extra cash on traditional advertising. Instead, they rely on the video content YouTube vloggers produce, whose channels are watched around the world.
Outside of social, another more recent example is McDonald’s, who asked their customers to film themselves singing along to the festive song that featured in their Christmas advert. The prize? They’d get to star in the next advert.
Although Facebook and Twitter are good for keeping users updated with the news, they’re yet to provide a live-streaming service. This is where social channels such as Snapchat, or live-streaming apps like Periscope, come in. Nowadays, people love to live in the moment, and it looks as if social media will be heading in this direction throughout 2016. So make sure you get your brand live, and in front of the competition.
Did you know that last year mobile overtook desktop searches for the first time? With Google admitting that desktop and mobile searches are now on an equal footing, it’s more important than ever to ensure your site is mobile-responsive and optimised.
Indexed social content
You may or may not have noticed, but now when you search for something the first few results are often Tweets. This is because Google, and many other search companies, are indexing more and more social content.
Because of this, it makes sense to start optimising your brand’s social content as you move into 2016. This can be achieved through not only keywords, but reactive and real-time content. So for example, if something major is in the news, why not create some imaginative social work that links back to that trending topic.
Here’s looking at you, 2016
Are you feeling a little more prepared for the upcoming year? We hope so, and if you do want even more inspiration, make sure you keep an eye on our blog, which is continuously updated with fascinating industry insight.