Theo Louca was in the room when Steve Jobs launched the first iPhone. That moment captures something essential about him. He's always been where digital culture is being made, not catching up with it.
As Founder and Creative Director of Rawww, Theo brings 28 years of digital experience to brands that want more than executions. They want thinking that moves markets. His work spans some of the world's most recognised names. EasyJet, Saga Travel, Sainsbury's, Guinness, Adidas, HSBC, Volvo, Budweiser, Glenfiddich and Peugeot among them. He has particular depth in travel and automotive, having shaped campaigns for P&O Cruises, Lastminute.com, On the Beach, Citroen and the Eden Collection.
What sets Theo apart is the combination of creative direction and commercial strategy, rare in an industry that tends to split the two. He built Rawww not just as a creative agency but as a partner for brands navigating a landscape that keeps shifting.
Outside the agency, he hikes in Wales and the Lake District with a camera in hand, travels compulsively, and harbours a well-documented obsession with The Cranberries. He also claims to have some moves on the dance floor. The jury remains out on that one.
Digital strategy
Creative direction
Photography and video
Paid search and paid social
Team management
Business development
Campaign management
Strategic thinking & insight
Agency culture & mentorship
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