Good Stuff.


Revitalising a revenue generation company and representing them the way they deserve


ATM needed a brand that better represented their vision for growth and captured the culture and bespoke solutions they offer.


ATM 02


ATM are a people-led revenue generation company, with a focus on strategy and end-to-end solutions. Using data and unique insights, ATM are able to pick out the best ways to generate revenue for customers.

Their techniques and software are bespoke to them meaning their services can be tailored to the client to achieve the best results. Due to their experience and the personal service they offer, they are able to actively see solutions to problems that the client may be unaware of and fix these quickly and efficiently.



ATM was founded in 1997 in Leicester. They found that as time went on their branding and marketing did not align to their business strategy as it had evolved over the years.

ATM are a tight-knit community with a fun, creative nature and a friendly team with strong values. Their website and marketing did not represent this and it certainly did not get across the true USPs of the business.

ATM 04
Oatlands 03
Oatlands 04
Oatland illustrations


We interviewed key stakeholders in the business to understand the vision for the brand and overall direction to take. Out of this we created a distinctive brand that gave the company a new lease of life, showcased their successes and their larger than life personalities. Our branding aligned to their insight with supporting values and mission that ATM aligned with. We created a new website which used bold and bright colours paired with quirky and fun illustrations, this reflected their personality and allows users to get where they need to in just 2 clicks, to help improve the user journey and conversion rate. The creation of brand guidelines helped to bring the premises, website and other marketing collateral to life.

oatlands 06
Oatlands 07

Throughout we ensured that the faces of ATM were featured to give it that welcoming and friendly feeling that the company felt strongly about. Using short and inspiring taglines that are memorable and capture the company’s values and aspirations. We also ensured that we consistently referenced their bespoke nature when developing their brand and simplified the language so it’s easier for everyone to understand the company’s area of expertise and how they can utilise them in the best way.

Oatlands Hotel website


“Rawww have been the perfect partner for ATM. They helped create a strong brand identity that showcased our creativity within revenue generation systems, and also guided us through the brand transformation, every step of the way.”


Unlock your potential with our project discovery audit

No-one understands your business better than you, but by digging deep we’ll unearth the insight and make informed recommendations to see you on the way to future growth.

Interested? Find out more

Why do I need a project discovery audit?

Unlock your potential with our project discovery audit

Similar project in mind? speak to Maria:
02477 714 660

Educate your inbox

Sign up to insightful content you won’t want to delete

By clicking 'Subscribe', you agree to receive marketing emails from Rawww Ltd. Privacy & Cookie Notice