Founded in 1997, ATM found that as time went on their branding and marketing didn’t align to their business strategy, as it had evolved over the years. They needed a website and marketing that represented their tight-knit community team and their true USPs.
Having interviewed key stakeholders in the business to understand the vision for the overall business, we created a distinctive brand that gave the company a new lease of life, showcased their successes and their larger than life personalities.
We created a new website which uses bold and bright colours, paired with quirky illustrations, this reflects their fun personality and allows users to get where they need to in just 2 clicks, to help improve the user journey and conversion rates. The creation of brand guidelines helped to bring the premises, website and other marketing collateral to life.
Throughout, we ensured that the faces of ATM were featured to give the business a welcoming and friendly feeling, using short and inspiring taglines that capture the company’s values and aspirations.
We also consistently referenced their bespoke nature when developing their brand, and simplified the language so it’s easier for everyone to understand the company’s area of expertise and how they can utilise them in the best way.
– New Business Manager, ATM
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