Most hotels don't. AI search is now influencing booking decisions before a guest ever visits your website. We find out exactly where you stand and fix it.
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Search behaviour has fundamentally changed. Guests aren't scrolling ten blue links anymore. They're asking ChatGPT, Perplexity and Google's AI Overviews for a recommendation and booking the answer they get.
Search is changing fast.
People are no longer clicking ten blue links. Now, they’re getting one AI-generated answer. If your brand isn’t cited there, you disappear.
Our process helps to drive your hotel visibility in AI search by:
Recognising your expertise, rating your authentic content and measuring your client reviews.
We sell measurable AI authority and qualified visibility that is shaping the search world.


We test your hotel across 6 AI platforms using real guest prompts. We find out where you appear, where you don't, and where a competitor is getting recommended instead of you.

Using the audit findings, we fix your entity signals, structured data and content strategy so AI engines understand, trust and recommend your property for the right guest searches.

We monitor your citation rates across AI platforms, adapt to model changes and keep you ahead as AI search continues to evolve. Consistent growth in AI-driven visibility and direct traffic.



Twenty years in. Still the most curious people in the room. We work with clients across the UK and beyond to build brands, generate leads and tell stories that actually connect. And right now, we're making sure those stories get found by AI search too, because that's where your customers are heading.


Rawww Ltd, Boiler House, Electric Wharf, Coventry, CV1 4JU
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