AI Search Optimisation | Rawww

When a guest asks AI to find a hotel like yours, do you appear?

Most hotels don't. AI search is now influencing booking decisions before a guest ever visits your website. We find out exactly where you stand and fix it.

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AI engines we analyse: Google AI Mode, Google AI Overview, ChatGPT, Gemini, Perplexity, Copilot

Your guests are asking AI
where to stay.

Search behaviour has fundamentally changed. Guests aren't scrolling ten blue links anymore. They're asking ChatGPT, Perplexity and Google's AI Overviews for a recommendation and booking the answer they get.

Why it matters to your hotel

Search is changing fast.

People are no longer clicking ten blue links. Now, they’re getting one AI-generated answer. If your brand isn’t cited there, you disappear.

Our process helps to drive your hotel visibility in AI search by:
Recognising your expertise, rating your authentic content and measuring your client reviews.

We don’t sell organic traffic.

We sell measurable AI authority and qualified visibility that is shaping the search world.

Computer screen with data on the screen

The delivery system

Audit

See exactly
where you stand

We test your hotel across 6 AI platforms using real guest prompts. We find out where you appear, where you don't, and where a competitor is getting recommended instead of you.

Build

Become the
answer AI chooses

Using the audit findings, we fix your entity signals, structured data and content strategy so AI engines understand, trust and recommend your property for the right guest searches.

Grow

Turn visibility
into bookings

We monitor your citation rates across AI platforms, adapt to model changes and keep you ahead as AI search continues to evolve. Consistent growth in AI-driven visibility and direct traffic.

Our creative edge

Most ‘AI SEO’ agencies speak machine.

We combine human creativity with the algorithm.

4.4x Source: Semrush, 2025

AI search visitors convert 4.4x more than organic

We've done this for hotels like yours.

Coombe Abbey
COOMBE ABBEY

AI Search audit for a heritage hospitality brand

We audited how Coombe Abbey appeared across AI-powered search tools, closed the gaps in structured data and entity recognition, and are now working to put them in front of the right prompts.

6

AI platforms audited

48+

actionable recommendations
Case study
Manchester Airport Hotels
MANCHESTER AIRPORT HOTELS

AI Search audit for three airport hotels competing for the same guests

We audited Holiday Inn, TRIBE and Ibis Budget across AI readability, structured data, entity signals and content strategy. Three competing Manchester Airport hotels, each one being positioned to get found, understood and recommended in AI search for stays, dining, corporate bookings and live offers.

3

combined website audits

72+

AI strategic actions
Case study

Human first. AI ready.

Twenty years in. Still the most curious people in the room. We work with clients across the UK and beyond to build brands, generate leads and tell stories that actually connect. And right now, we're making sure those stories get found by AI search too, because that's where your customers are heading.

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What hotels ask us.

Yes. AI overviews sit above organic results and draw from entirely different signals. A hotel can rank on page one of Google and still be completely invisible in AI-generated answers. They're separate games.

It adds complexity but it doesn't reduce the need. Each property has its own entity signals and local search context. Group marketing teams often find this audit useful for understanding which properties are most at risk.

Structural fixes like schema and entity optimisation can show impact within weeks. Content and authority signals typically take 3 to 6 months to be absorbed by AI models. The hotels that start now build a head start competitors can't easily close.

Yes. Our team uses dedicated AI search tools to test your property across 6 platforms using real guest prompts. You get a comprehensive action plan, not an automated scan. The investment reflects the depth of what we deliver.

Find out where your hotel stands in AI search.

Get a free snapshot of your hotel's AI visibility. No commitment, no jargon, just a clear picture of where you stand.
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Or call: +44 (0)24 7771 4660

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