AI Search Optimisation

AI search eating your organic traffic? Let us fix that.

Get found by AI. It’s time to stop chasing clicks, and start building creative visibility that optimises your brand stand for AI search.

AI engines we analyse: Google AI Mode, Google AI Overview, ChatGPT, Gemini, Perplexity, Copilot

Get found. Get chosen. Get results.

Most agencies are still chasing keyword rankings. We build the AI authority that makes your brand the answer in search, AI engines and AI overviews.

Why it matters to your business

Search is changing fast.

People are no longer clicking ten blue links. Now, they’re getting one AI-generated answer. If your brand isn’t cited there, you disappear.

Our process helps to drive your brand visibility in AI search by:
Recognising your expertise, rating your authentic content and measuring your client reviews.

We don’t sell organic traffic.

We sell measurable AI authority and qualified visibility that is shaping the search world.

The delivery system

See exactly
where you stand

We map how your brand is currently perceived, cited, and represented across AI search. We identify the gaps, benchmark against competitors, and find out exactly what AI models are, and aren’t, picking up about you.

Become the
answer AI chooses

Using the audit findings, we optimise your business for generative engines, building the entity authority, content, and structured signals that make AI models understand, trust, and cite your brand, across AI overviews, LLM responses, and zero-click results.

Turn visibility
into results

We monitor your citation rates, adapt to model changes, expand your topical authority, and keep your brand ahead as SEO for AI search evolves. You get consistent growth in AI-driven visibility and traffic.

Our creative edge

Most ‘AI SEO’ agencies speak machine.

We combine human creativity with the algorithm.

AI search visitors convert 4.4x more than organic

See the results

COOMBE ABBEY

AI Search audit for a heritage hospitality brand

We audited how Coombe Abbey appeared across AI-powered search tools, closed the gaps in structured data and entity recognition, and are now working to put them in front of the right prompts.

6

AI platforms audited

48+

actionable recommendations

Case study

MANCHESTER AIRPORT HOTELS

AI Search audit for three airport hotels competing for the same guests

We audited Holiday Inn, TRIBE and Ibis Budget across AI readability, structured data, entity signals and content strategy. Three competing Manchester Airport hotels, each one being positioned to get found, understood and recommended in AI search for stays, dining, corporate bookings and live offers.

3

combined website audits

72+

AI strategic actions

Case study

TOM WHITE WASTE

AI Search audit for a waste management business competing on two fronts

We audited the Tom White Waste website across AI readability, structured data, entity signals and content strategy, making sure both their commercial and domestic services get found, understood and recommended by generative and AI search engines.

12

month strategic plan

50+

AI strategic recommendations

Case study

Human first. AI ready.

Twenty years in. Still the most curious people in the room. We work with clients across the UK and beyond to build brands, generate leads and tell stories that actually connect. And right now, we're making sure those stories get found by AI search too, because that's where your customers are heading.

Find out more

We’re often asked…

The audit works with your existing website. We're fixing how AI reads and interprets your brand, content structure, schema and entity signals, not how it looks. If a rebuild was needed, we'd tell you.

Traditional SEO optimises for Google's ranking algorithm. AI Search optimisation goes further, ensuring AI tools like ChatGPT, Perplexity and Google's AI Overviews can actually read, understand and recommend your content when people ask questions relevant to your business. If traditional SEO gets you found, AI Search optimisation gets you recommended.

Typically 3 to 6 months. Structural fixes like schema and entity optimisation can show impact faster, but content and authority signals take longer for AI models to absorb and reflect. It's not instant, but the businesses that start now will have a significant head start.

Where AI search can't find you, misunderstands you, or is recommending a competitor instead. We look at your structured data, entity signals, content relevance, technical crawlability and brand authority, and deliver a clear action plan to fix the gaps, tailoring your brand with SEO for AI search.

Yes, it's a paid engagement. Our specialist team uses dedicated AI search tools to analyse every layer of your website and content. This isn't an automated scan or a generic report. You get a comprehensive action plan built by people who do this every day.

Start your AI discovery audit

Start your AI Search Audit and get a full picture of your current AI visibility in 14 working days.

Or call: +44 (0)24 7771 4660

Rawww Ltd, Boiler House, Electric Wharf, Coventry, CV1 4JU

AI search eating your organic traffic? Let us fix that.

Get found. Get chosen. Get results.

Why it matters to your business

We don’t sell organic traffic.

The delivery system

See exactly where you stand

Become the answer AI chooses

Turn visibility into results

Our creative edge

Most ‘AI SEO’ agencies speak machine.

We combine human creativity with the algorithm.

AI search visitors convert 4.4x more than organic

See the results

AI Search audit for a heritage hospitality brand

6

48+

AI Search audit for three airport hotels competing for the same guests

3

72+

AI Search audit for a waste management business competing on two fronts

12

50+

Human first. AI ready.

We’re often asked…

Start your AI discovery audit

Or call: +44 (0)24 7771 4660

See exactly
where you stand

Become the
answer AI chooses

Turn visibility
into results