Growth of UK mass finishing technology into a global market

The journey of updating and supporting the branding and marketing of ActOn Finishing to convincingly put across the brand's impressive capability to customers in diverse industries across the globe.

Who

ActOn Finishing are a family-run business that’s been redefining finishing since 1965. Located in the heart of the UK, ActOn Finishing specialises in mass finishing processes, consumables, and machine manufacturing. Fuelled by expertise that stems back many years, the quality and innovation of their mass finishing products and services touch every corner of the world.

Why

The brand awareness we already created for ActOn Finishing opened up great industry opportunities nationwide and there is now a high demand for business growth. As a result, ActOn were looking to spread their wings in other countries across the globe.

ActOn Finishing needed to adopt a multi-channel marketing strategy to reach out and tailor their services to their growing target audience and establish market growth.

What

We have a long-standing relationship with ActOn Finishing and as we had already created the brand strategy, developing a multi-channel marketing strategy was seamless. We already knew their objectives, brand values, and goals, as well as what works for them as a company as a result of the insight and direction we gathered through our initial brand discovery project.

From establishing a new identity and website with print and marketing support, we have been able to help ActOn Finishing market themselves across multiple channels in numerous locations through the creation of targeted landing pages, country specific websites, and other digital marketing methods. We work with them on a monthly basis to ensure that their Google Ads and SEO strategies are constantly optimised, making sure we're able to maintain and improve their conversion rate. This ongoing strategy is partly what is responsible for the success of the business today.