Looking back on 2024, the year was marked by extraordinary events across the globe. Paris became the center of attention as it hosted the Summer Olympics, the UK and the US elections brought intense focus on global politics, and climate concerns intensified as the world faced record temperatures. It’s been a rollercoaster of a year and marketing teams have had their work cut out for them to create innovative and meaningful ideas with the advancements of AI and global collaboration.
As we approach 2025, it’s time to re-evaluate your marketing strategies and unleash your imagination with our 7 marketing trends for 2025, from the relationship between GEO and SEO, to omnichannel marketing and the different ways to connect with your consumers.
Trend 1: The evolution of E-E-A-T to N-E-E-A-T
Google’s focus on trust and authority is shifting with the introduction of ‘Notability’ into its E-E-A-T framework (Expertise, Experience, Authoritativeness, Trustworthiness). The new addition of ‘Notability’, is there to emphasise the hyper-niche authority in your industry. To excel in 2025, brands need to demonstrate expertise but also become highly notable within their specific verticals.
For example, if you specialise in sustainable packaging, aim to dominate conversations, content, and backlinks in that space. This specificity helps solidify your ranking in Google’s eyes, while building audience trust. Learn more about this shift here.
Trend 2: GEO + SEO: A perfect partnership
While SEO focuses on ranking for search engine queries, GEO marketing tailors content to specific geographic and cultural contexts. In 2025, this marketing trend will see the interplay between the two, which will be crucial for maximising reach and relevance.
For instance, a brand could create localised landing pages optimised for SEO keywords while incorporating GEO-specific elements like regional dialects, cultural references, and preferences. This ensures content resonates both with search engines and the people on the ground, ensuring you’re covering all bases.
Trend 3: Schema markup and achieving “Position Zero”
Getting to ‘Position Zero’, Google’s coveted featured snippet spot, is a game changer for visibility. In 2025, schema markup will be critical in helping search engines better understand and display your content.
Implementing structured data ensures your content is primed for quick answers, FAQs, and snippets, which Google is currently favouring. For example, using FAQ schema can make your brand’s content the go-to answer for common questions, providing both visibility and authority.
Trend 4: The new SEO allies: Google AI overviews and Reddit
Another marketing trend in 2025 that will emerge is between Google and Reddit. Google is increasingly integrating AI-generated overviews at the top of search results, making them a prime focus for marketers. Pair this with the growing influence of Reddit as a hub for niche communities and real world insights, and you have a powerful combination.
For 2025, consider strategies that align your content with Google’s AI summaries while also monitoring Reddit for emerging trends, consumer pain points, and topic inspiration. A dual approach ensures your brand remains top-of-mind in AI-driven search landscapes and authentic online discussions.
Trend 5: The commercial use of AI within agencies
AI tools are evolving from ideation assistants to full-fledged creative collaborators. In 2025, agencies like ours will be leveraging AI, not just for brainstorming, but for campaign execution.
In the last year, we’ve used AI with some of our clients including; Staircraft and LGMC, taking concepts from initial ideas to well executed, polished campaigns. Whether it’s generating ad copy, designing graphics, or analysing campaign performance, AI is becoming a trusted teammate in delivering quality work at scale, paired with our human creative input, of course.
Trend 6: Omnichannel integration
As the years go on, consumers expect more from the brands they buy from, and 2025 is no different. This upcoming year, we predict that seamless, connected experiences across every platform and channel will be highly desired. Whether it’s your website, social media, email campaigns, or in-store interactions, omnichannel integration is key.
This includes ensuring branding and motion graphics stay consistent while tailoring messaging for each touchpoint. One way to achieve this seamless experience is by creating a unified campaign that flows effortlessly between your social media channels, email promotions, and in-store experiences, delivering consistent value wherever your audience interacts.
Trend 7: The power of personalisation
Personalisation isn’t new, but this marketing trend in 2025 will see it supercharged by AI, delivering experiences that feel tailored to individuals in real time.
From product recommendations to chatbot interactions, AI tools will analyse behavior, preferences, and location to provide specific and relevant content. Brands that can make personalisation seamless and authentic will win over audiences looking for meaningful, one-on-one interactions with the companies they trust.
