Did you know that digital marketing campaigns can increase brand awareness by 80%? In today’s fast-paced digital landscape, there’s a lot of pressure to create the best digital marketing campaigns and cut through the noise. To help your campaigns achieve online success, we’ve outlined 5 key secrets that can make your digital campaigns stand out and deliver results.
What is a digital marketing campaign?
Before we dive into how to create the best digital marketing campaigns, let’s understand what a digital marketing campaign is. Emeritus describes it best as; “A well-planned and coordinated effort to promote a product, service, or brand to a specific audience through digital channels. It entails using various tactics, such as SEO, PPC, social media marketing, email marketing, and content marketing.”
Now let’s get into the secrets…
Secret 1: Know your audience
Understanding your audience is crucial when planning your digital campaign. From understanding your audiences’ demographic and interests, through to their pain points and online behaviour.
Some of the best digital marketing campaigns tailor their content and messaging to resonate with their target market. A great way for your digital campaign to prioritise your audience is by making the campaign message feel personal, this can be done with specific questions and a strong copy tone that directly speaks to them, improving engagement and boosting conversions.
Secret 2: Content is King
Balancing eye-catching content with a clear message is crucial for online success. Your visuals should grab attention, but the campaign’s purpose and message must be simple and easy to understand from first glance. It’s also important to diversify your content with email marketing, infographics, and videos to keep the campaign fresh and exciting.
The best digital marketing campaigns also stay true to their brand, whilst being unique at the same time. For instance, NCP’s seasonal parking campaign, where they partnered with 20th Century Fox, allowed us to incorporate some popular big screen stars, including The Chipmunks and the colourful cast of Rio, whilst maintaining NCP’s iconic yellow brand colour, paired with the campaign messaging which cleverly, and simply, promoted their seasonal parking incentives. Read our case study to find out more about this chipper digital campaign.
Secret 3: Leveraging social media
When it comes to creating a successful digital marketing campaign, social media is your best friend. With over 4.59 billion people using social media worldwide, it’s the perfect place to showcase your marketing campaign to the masses.
Before you do this, you need to understand what social channels are right for your audience, and tailor your messaging to suit the various different channels your campaign will feature on. Don’t be afraid to use paid advertising, influencers, and user-generated content to boost your online presence too, as these can really push your digital marketing campaigns forward.
The Good Garage Scheme’s digital marketing campaign has been successful in connecting with both garage owners and car owners, with a super money saving message that has been consistently applied across their social media channels, website and in social ads too. Read our case study for more.
Secret 4: Data driven decisions
Many of the best digital marketing campaigns use a data driven approach to ensure a more efficient and effective campaign. By analysing data and tracking the performance of your digital marketing efforts using tools like Google Analytics and social media insights, you can update your campaign to suit what’s working best and remove what isn’t.
We applied our findings when it came to redesigning the Coombe Abbey Hotel website. Analysing the previous website to understand what users were searching for, including content-led information, a bespoke InspireMe tool, and an easy to navigate booking system, which once integrated improved the overall user experience and boosted conversions. Read our case study for more.
Secret 5: Embrace SEO strategies
SEO is key to increasing your online visibility and achieving the best digital marketing campaigns. Optimise your website and content for relevant keywords, improve your site’s loading speed, and ensure it’s mobile-friendly to cover all bases.
We’ve recently worked with Coombe Abbey on their Christmas landing page, applying a strong SEO strategy to the page, and the user journey has been carefully considered during build. The landing page has effectively engaged users, and gained plenty of organic traffic as people look to celebrate Christmas at the medieval hotel. Check out their festive landing page.
By applying these 5 secrets to your digital marketing campaign, you can achieve online success. From harnessing the power of social media to thinking strategically, you can create compelling and effective digital campaigns that leave a lasting impression.