Passionate about inclusivity and diversity, LGMC wanted to visually bring to life their upcoming performance at Queer Carnival, whilst avoiding the stereotypical imagery associated with both pride and carnivals.
Both the carnival and LGMC are committed to highlighting the importance of diversity and inclusivity for their communities. We created a vibrant and contemporary campaign that celebrates global gay pride and captures the bold identities of both the carnival and LGMC.
Inspired by the flamboyance and energy of Rio carnival costumes, we incorporated these elements into the campaign, alongside rainbow feathers and colours to represent the diverse spirit of LGMC and the queer community.
Paired alongside our own initial creative ideas, we utilised AI image generation tools which allowed us to create a variety of visual ideas, from concept to visual language.
Using AI, we were able to archive a number of images, which we narrowed down to the chosen theme and then created ‘models’ for the campaign. These models captured the essence of LGMC’s vision and effectively communicated the message of global inclusivity and acceptance, whilst spreading the word about the chorus’ performance in the summer.
From website, advertising, a show programme, to social media assets, this colourful campaign has been integrated across various platforms to celebrate LGMC’s performance and drive ticket sales.
– Marketing Lead, London Gay Men’s Choir
increase in website traffic
increase in rooms booked
increase in purchases
As an award-winning hotel, Bovey Castle has built a fantastic reputation for itself, under the Eden Hotel Collection and as part of The Rigby Group, founded by IT entrepreneur Sir Peter Rigby. They needed a new immersive website that reflected this, humanised their brand and inspired users to book a stay, all in keeping with UX best practice and the latest design trends.
It was essential for the new website to capture the luxurious essence and aesthetic of the hotel, in a style that was modern and considered the user journey from end-to-end. From using a framework that was built around speed and performance, creating a flexible CMS that was more efficient for the team when editing, to optimising their SEO strategy to maximise searches and website traffic.
The website now visually and strategically sets the award-winning hotel apart from its competitors.
In order to humanise the brand, we showcased real stories and people throughout the website. This included a team section, a dedicated page on their award-winning chef, and a guestbook that provides guests with the chance to leave a review on their hotel experience. These pages add an extra dimension to the website, bringing stories to the forefront and breathing life into the Bovey Castle website experience, in order to attract more users and guests.
As part of the website build, we integrated an interactive map for users to see exactly what was available to them, and where these activities were located. This included everything, from their 18-hole championship golf course, tennis courts, through to activities that take place around the hotel.
The latest video content was also used in the new website design to capture the vast Devonshire countryside, the natural beauty of the hotel, and the overall Bovey Castle experience that can be enjoyed by families, friends, couples and even dogs.
– Industry partner
Video produced by Prestige Film
increase in organic keywords
increase in website users
million social sticker views
TASC were looking to update their branding to help reposition the charity, better represent the breadth of community they support, and stand out on social media. The new website needed to prioritise the user, with particular emphasis on it being mobile-friendly to appease their high website traffic through mobile devices, whilst also capturing their caring nature.
Through a discovery audit and workshops, we developed TASC’s current branding to help evolve an already well recognised charity within the ambulance community. The new simplified logo design symbolises the emergency medical services in multiple countries, and the vibrant brand colour palette and people-focused illustrations are more inviting. As part of their brand repositioning, a new strapline was also created for the charity “Caring for those who care for us” to represent their values and principles.
The revised website ensures all information can be found in less than three clicks, and simplifies the user journeys for donations, with a new integrated donation CRM system, event sign-ups, beneficiary enquiries and volunteer interest. The TASC online shop was also integrated, offering visitors the chance to support the charity by purchasing branded merchandise.
We also developed a social media sticker campaign to raise brand awareness and engage new audiences via social channels. The stickers, brought to life with micro animations, represent both key aspects of the ambulance community, with illustrated ambulances and medics, along with more brand-related images such as the ‘donate to TASC’ button and the TASC fundraising stars.
Thorough hashtag research ensured each sticker has several allocated, relevant keywords to help a user find the stickers when searching on social media, and since their launch have had more than 3.2 million views.
– Chief Operating Officer, TASC
As a B2B division of WedBeds, a global travel brand that we helped define, read WebBeds case study, JacTravel needed a cohesive website that was aligned to the WebBeds brand as a group for user experience and trust, whilst standing out as its own entity.
We have recently worked with JacTravel to add the itineraries and featured products sections to their new website. These inspiration additions act as a nod to WedBeds, where they are able to tease potential new partners, tours, locations and excursions they offer that might be of interest. This strengthens their partnerships with existing clients, and provides them with the opportunity to connect with new clients who are interested in promoting their travel offers through JacTravel.
– Marketing Manager, JacTravel
engagement rate
increase in sessions
increase in CTR
Having recently launched a new brand, vision and values, Tom White needed marketing support and resources to market the new launch to their audience and help meet their KPIs.
After auditing Tom White’s website and marketing, it became clear that the brand and digital strategy was underperforming and not providing the business with what they needed for sufficient ROI. We created a marketing strategy that prioritised the user experience from a domestic and commercial perspective, showcased their value-centric approach and their new ethical waste innovations.
We redeveloped the website alongside elevating the brand and message, which helped highlight the brand as a leader in the market and aligned with their future thinking business strategy. Paired with a simple and convenient booking system that allows customers to book a skip or Tom White’s unique Click and Clear service, quickly and easily for the ultimate customer experience.
With a key focus on digital, we looked at which channels would be best to action in line with the business objectives and ensured that the brand development was consistent across all relevant channels in terms of message and design. We’re currently in the process of rolling out the digital channels to help build traffic levels to the website, and improve conversions for a streamlined end-to-end experience for users and optimise the journey along the way.
– Managing Director, Tom White
million reach
clicks
website conversions
The Good Garage Scheme were eager to raise brand awareness to both vehicle owners and garage owners, in order to help connect people to first-class garages, and recognise the financial challenges that customers may be facing during the cost of living crisis.
This digital campaign had to distinguish from their current messaging, but also tie in with the overall brand in order to maintain consistency. The campaign messaging was based around giving customers peace of mind and avoiding unexpected costs, by choosing a Good Garage member to get their vehicle serviced.
The key ‘money saving’ message was incorporated into the digital assets, reflecting a diverse range of Good Garage mechanics posed as the ‘Money Saving Garage Heroes’. The campaign showcased both the financial benefits of choosing a Good Garage and reassured potential customers that these garages were reliable and trustworthy, everything a vehicle owner is looking for in a garage.
Through social profile optimisation and regular weekly social posting, The Good Garage Scheme were able to clearly position their commitment and values, whilst promoting their overall mission by engaging with their current following regularly as well as informing them of their services and advice.
increase in booking conversion
increase in search impressions
hotel websites nationwide
With six luxury hotels, the hospitality brand needed a cohesive digital experience that brought the collection together, whilst also ensuring each individual hotel had its own focus and identity.
It was important that the website redesigns took users on a journey, from all the hotels’ amenities and onsite activities, through to the stunning local surroundings. We shone a light on each hotel, capturing their charm and beauty, through photography and videography. The photography helps those visiting the website imagine themselves staying in the hotel and echoes the real life guest experience when walking through their front doors.
Whilst the images speak for themselves, Eden’s hotels are differentiated through their unique designs, paired with a consistent copy tone that reflects their radiant and attentive personality, with each hotel having its own tale to tell. Using a combination of immersive design and compelling copy, users are invited to book their next special stay and become part of the story. We also developed a new SEO strategy in order to increase organic traffic and searches.
The Eden Hotel Collection goes that extra mile for all their guests to ensure they enjoy an unforgettable stay. With a new structure and design for Eden’s group website, the key focus is to encourage users to click through to one of the Collection’s six hotels. An inspiration tool now allows users to filter through their available hotels, based on specific interests or needs such as spa experiences, family adventures or dog friendly.
– Sales and Marketing Director, Eden Hotel Collection
car parks gained an increased footfall
a consistent customer pre-book journey
into B2B and B2C brand
To increase visitor numbers to cities, airports and train stations including, Birmingham, Manchester, London and Coventry, and communicate to customers that car parking is a simple and hassle-free task with NCP.
We conducted customer, partner and employee research through branded workshops on behalf of NCP. This helped us look at the bigger picture of who NCP are, how they wanted to portray themselves to their customers and determined brand positioning. We developed a suite of brand guidelines to cover all areas of the business from B2B to B2C that aligned with the NCP brand strategy.
It was important that the customer journey remained consistently simple and easy to follow. From refreshing iconic visuals, to bringing the brand to life through creative assets for various B2C marketing channels including, their summer campaign, lockdown campaign, and the development of the ParkPass brand and App.
To help grow NCP’s B2B brand, we supported the team with the onboarding of new car parks. This strategic support not only contributed to the growth of NCP as a business but also significantly improved its brand recognition in the competitive landscape of the parking industry.
The seasonal campaigns, including their successful summer campaign, set the scene for key times of the year, engaging customers with standout creative and increasing the footfall in NCP car parks, especially during Christmas and summer. Alongside seasonal campaigns, we also designed and delivered creative campaigns for NCP, including their Black Friday and Cyber Monday Pre-book 24 hour parking offer. With compelling visuals, personalised variations and a strong call to action enhancing the overall performance.
– Brand Marketing Manager, NCP
The SmartWater Group, now known as DeterTech, had grown considerably in a short period of time and acquired a mix of several products and solutions from different companies across the UK and Europe. We set out to unify the brand, and increase brand awareness by transforming seven business entities into one holistic brand, that ensured their market leading solutions held equal weight, and reflected their commitment to creating a safer society for everyone.
We carried out a marketing audit and brand strategy to support in establishing a name, and a new vision for their brand. The new name ‘DeterTech’ brings all the entities of the original groups together into one, with a subset of categorised solutions.
With a desire to reposition themselves as a solution-focused company, and a particular emphasis on the end result, the brand needed to work hard to reassure customers that DeterTech have the capabilities to recommend solutions through their expertise in different sectors.
In order to move away from the once product-focused approach, we created a set of brand families, paired with a clear and personable strapline: “We predict. We detect. We deter.” encompassing the new results-driven outlook the brand now leads with.
From B2B branding, then stemmed a suite of marketing material, website, signage and other supporting assets to ensure the consistent launch of the brand, both internally and externally. We provided DeterTech with everything they need to roll out the new brand look and feel across all channels.
To help them introduce the brand to new and existing clients at a big construction event, Esson, we created a set of interactive scenarios so customers could understand the breadth of security solutions that DeterTech offers. We have an ongoing relationship with DeterTech, and we’re currently building out the new website into other European countries and languages.
– Head of Group Commercial Operations, DeterTech
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